“At the moment, the only new and relatively novel product we have from Apple during Tim Cook’s reign is the forthcoming Apple Watch,” Rocco Pendola writes for Seeking Alpha. “While you can sanely credit Cook with giving the green light on the larger screen iPhone 6, it’s a stretch to call the Plus his own. Any iPhone-related success ultimately furthers Steve Jobs’ legacy with Cook riding shotgun.”
“So, for now, the Apple Watch makes up the early and most meaningful foundation of Cook’s legacy. Given this reality, I’m not sure how any serious Apple observer – fanboy or otherwise – can chide or otherwise ignore discussions about Cook’s job security,” Pendola writes. “He’s a seemingly entrenched CEO and on the hot seat all at the same time. The line between the two scenarios is drawn in shifting sand. Cook could last a few years or a couple of decades at Apple – neither duration would come as a huge surprise.”
“f Apple’s new wearable device doesn’t disrupt everything that’s on the market today (the way iPod did the Walkman/MP3 players, the way iPhone did the BlackBerry, the way iPad/Mac did some PC laptops) and produce unit sales proportionately commensurate with iPod, iPhone and/or iPad, it will go down as something less than a success and quite possibly a failure… [then we’ll see] everything from questioning to calls for Tim Cook’s head will heat up,” Pendola writes. “While that’s reason for concern, it also makes me think Cook isn’t dumb enough to put all of his eggs in the wearable basket. He has something else up his sleeve that’s disruptive. And it’s probably not the early-2015 introduction or late-2015 refresh of the watch.”
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MacDailyNews Take: Apple Pay is also Tim Cook’s. Not only will it be a smashing success, it will also drive significant Apple Watch sales.
Apple Pay: A semi-monopoly on the real killer app – October 1, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014