“The Apple Watch isn’t going on sale until next year, but already everyone from Wall Street analysts to luxury fashion executives are trying to handicap future sales of the groundbreaking device,” Aaron Pressman reports for Yahoo Finance. “”
“Among the finance set, estimates range from a few million to almost 40 million in the first year of sales. ‘The detail that went into the design, including the watch bands, is impressive and not fully appreciated yet,’ UBS analyst Steven Milunovich wrote in his assessment of the watch,” Pressman reports. “He sees 24 million sold in the first year and 40 million in the next year.”
“Brian White of Cantor Fitzgerald, expects Apple will sell 37 million watches in the first year, outpacing the 20 million iPads sold in the tablet’s first 12 months. ‘We believe Apple Watch will prove to be a home run with the fastest, new product, first-year unit sales volume in the company’s history,” Fitzgerald said last month on CNBC,’ Pressman reports. “Apple competitors were unsurprisngly less generous. Jean-Claude Biver, head of LVMH’s luxury watch unit, is predicting a flop. The Apple watch ‘has no sex appeal’ and ‘looks like it was designed by a student in their first trimester,'” he says.”
Pressman reports, “The device will come in two sizes and three models. The entry-level model will start at $349 but Apple said nothing more about pricing for the rest of the line – a critical factor for projecting potential sales — leading to wide-ranging speculation.”
Read more in the full article here.
MacDailyNews Take: Gotta love Jean-Claude Biver! Fear generates the best quotes.
We’ve learned and struggled for a few years here figuring out how to make a decent watch. PC guys are not going to just figure this out. They’re not going to just walk in.
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