Bitten by Apple Pay, eBay gets 3 downgrades

“Shares of eBay (EBAY) are down $1.32, or 2.3%, at $55.31, following multiple downgrades of the stock this morning after the company yesterday said it would split its business in two, the traditional “Marketplace” auction site, and the PayPal payments platform,” Tiernan Ray reports for Barron’s.

“After yesterday morning’s announcement, scrutiny turned to the matter of how much of a role Apple’s introduction earlier this week of Apple Pay, its electronic payment system that is expected to go into operation in coming weeks, may have prompted the move by eBay,” Ray reports. “Jefferies & Co.’s Brian Pitz cuts his rating to Hold from Buy, while maintaining his $59 price target.”

“Wedbush’s Gil Luria cut his rating to Neutral from Outperform, and cut his price target to $62 from $65, writing that the stock now more ‘fully reflects the value of PayPal within eBay upon the announcement of the spin-off,'” Ray reports. “JMP Securities’s Ronald Josey cut his rating to Market Perform from Market Outperform, writing that the stock is nearing his $58 price target.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]

Related articles:
Apple Pay arriving with iOS 8.1 this month, sources say – October 1, 2014
iOS 8.1 beta shows Apple Pay to work with Siri – October 1, 2014
Apple Pay: A semi-monopoly on the real killer app – October 1, 2014
Apple Pay casts shadow on PayPal Spinoff – October 1, 2014
How PayPal blew their chance to be an Apple Pay preferred partner – September 30, 2014
As Apple Pay rolls out, eBay plans to spin off PayPal business – September 30, 2014
The rush is on worldwide to support Apple’s revolutionary Apple Pay – September 19, 2014
Apple Pay set to radically change commerce – September 18, 2014
Banks race to gain Apple Pay advantage – September 16, 2014
Apple Pay triggers pure panic at PayPal, begets ‘dumbest ad campaign ever’ – September 16, 2014
Frightened PayPal slams Apple Pay in full-page newspaper ads – September 15, 2014


  1. Gloom, despair, and agony on me
    Deep, dark depression, excessive misery
    If it weren’t for bad luck, I’d have no luck at all
    Gloom, despair, and agony on me

  2. eBay really blew this big time. There was a lot to be said for the experience of selling old crap on eBay and then using the money from your PayPal account for goods and services via Apple Pay.

  3. I think eBay brought this upon themselves by their visionless executives scotching the talks with Apple, stupidly whoring around with Samsung when they could have made much more money legitimately.

  4. The time to spinoff PayPal was months ago, not after the announcement of Apple Pay.
    Unlike the rest of us, eBay/PayPal knew this was coming, what were they thinking?

  5. Can’t understand how anyone could be so stupid as effectively play Apple off against SAMSUNG under the delusion because they sell more phones there will be more profit for PayPal. Dont they remember the telcos playing that game losing share then desperately trying to get on the iPhone train? How stupid do you have to be to fail to heed that logic. As a double whammy right or wrong they now look desperate showing palpable fear even before Apples service launches. Doesn’t bode well and be interesting to see how long Ebay’s boss hangs on after it does launch.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.