“With “Bendgate” and a faulty software update, Apple certainly endured a couple of difficult days this week. But you can’t ignore the speed and efficiency with which it responded to these unexpected challenges,” Jonny Evans writes for Computerworld. “The speed of its response sets the company apart from competitors. You see, within around 48-hours the Tim Cook company had acted and responded to the problems.”
“I think it is telling that some Apple competitors moved so fast to publish ads that mocked Apple’s problems. In being so cheap they exposed their own moral weakness — have they never had a problem?” Evans writes. “These cheap shots shows discerning customers what they can expect when using competing products. That’s something that shows when you try to contact customer support — where Apple is number one.”
“Apple responded quickly, calmly and effectively to handle the problems as they were identified. While its responses won’t attract as much attention as its stumbles (such is the nature of modern media), Apple’s customers won’t be surprised. They know Apple usually tries to help them,” Evans writes. “That’s why Apple is such a powerful brand in consumer electronics.”
Read more in the full article here.
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