iPhone 6/Plus frenzy prompts Samsung to slash Galaxy Note 4 price, rush launch

“Top management at Samsung Electronics is unhappy to see what’s happening with the sale of Apple’s two new iPhones ― the iPhone 6 and iPhone 6 Plus ― as consumer reaction has been tremendous” Kim Yoo-chul reports for The Korea Times. “Apple said first-weekend sales topped 10 million.”

“Samsung acknowledged the first few weeks of the Galaxy Note 4’s launch are vital,” Kim reports. “‘The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation,’ said an official at the company’s marketing unit.”

“Samsung aims to ship 15 million Note 4s in the first 30 days after the product launches, which is very ambitious given the challenging situation,” said another official at another Samsung unit,” Kim reports. “That means Samsung may ship 3.75 million Note 4s for the launch weekend.”

MacDailyNews Take:
Bart: Shipments, not sales

“In Korea, the suggested retail price for the Note 4 was set at 957,000 won without contracts ― the lowest price tag since Samsung opened its phablet chapter with the Note series in 2011. The Note 1 was priced at 999,000 won, while the Notes 2 and 3 were sold for 1.08 million won and 1.06 million won, respectively, to Korean consumers,” Kim reports. “Samsung hopes a cut in price will work because Apple’s large-sized iPhones are breaking records.”

Read more in the full article here.

MacDailyNews Take: Cutting prices works, if your goal is to gather up undesirable cheapskates. Some of those might even be able to recognize and eschew 32-bit antiques saddled with anachronistic styluses.

We await the YouTube “bend tests” on Samsung’s all-metal bodied Note 4 with bated breath. (read as if submerged in an olympic-sized pool of sarcasm)

When foolish, unoriginal 32-bit antique dealers race to the bottom, Apple always wins.

As we explained way back in November 2012:

Android is pushed to users who are, in general:

a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar offers.

Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle-building powders or grease monkey overalls.

Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.

Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.

[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
Apple posts new how-to guide: Switching from Android phone to iPhone – September 16, 2014

DxOMark reviews iPhone 6/Plus: ‘Apple sets gold standard for smartphone image quality’ – September 23, 2014
Ars Technica reviews Apple iPhone 6/Plus: There’s a lot more going on here than just big displays – September 23, 2014
Camera test: Apple’s iPhone 6 still won’t beat a DSLR (but it’s close) – September 22, 2014
iPhone 6, iPhone 6 Plus tested at Disneyland: ‘So badass’ – September 17, 2014
Re/code reviews Apple’s 64-bit iPhone 6 Plus: ‘A statement phone,’ not a ‘plastic toy’ – September 17, 2014
Megapixels mean nothing: Apple iPhone 6 trounces Samsung Galaxy S5 in camera shootout – September 17, 2014
The Telegraph reviews Apple’s 64-bit iPhone 6 Plus: ‘It’s peerless’ – September 17, 2014
TechCrunch reviews Apple’s 64-bit iPhone 6: ‘The best smartphone available’ – September 17, 2014
USA Today’s Baig reviews Apple’s 64-bit iPhone 6/Plus: ‘Smartphone stars’ – September 17, 2014
Walt Mossberg reviews Apple’s 64-bit iPhone 6: ‘The best smartphone on the market’ – September 16, 2014
The Wall Street Journal reviews Apple’s 64-bit iPhone 6: ‘The best smartphone you can buy’ – September 16, 2014
Macworld reviews 64-bit iPhone 6 and iPhone 6 Plus: Bigger is better (in the right hands) – September 16, 2014

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21 Comments

  1. What were they thinking? They should have released this in July or August. now all the attention is focused on the iPhone. Now they have to cut prices and invest heavily in advertising (another price cut effectively) to hope to get some sales. They won’t meet sales targets and what they do sell carries less profit and the installed base shrinks. Vicious circle.

  2. Lazy consumers are getting smarter now.

    You don’t buy a TV in isolation from all other “tech.” Today you want your TV to connect in a myriad of ways to other devices. That means an ecosystem that makes it easy to use. Today, an “easy to use TV” is an oxymoron however.

    Apple is the company stepping into the void of home connectivity big time.

  3. Ha. Panic in SameDung land. Getting crushed from the top by Apple and drowning in cheaper Chinese Droid phones surging from the bottom. It’s a wonder that ShameScum didn’t see this coming but I guess their little run had them in denial.

  4. Samsung, you need to follow the historic Blackberry market share approach. “Buy One Get One Free,” “Buy One, Get Two or More Free,” or “How big a trunk due you have in your car because if you buy one, we will load you up!”

  5. Well I see it as a one-two punch if this Note 4 falls flat on its face as iPhones continue to rule the roost, though it will be hard, as usual, to get actual sales numbers out of Shamscum with so much riding on it in terms of desirability and success. Can’t tell you the number of morose and crestfallen Fandroid I’ve been seeing lately on all this news. Heh. One Fandroid did thank Apple for getting Scamdung to lower prices further which speaks volumes for their mindset and priorities.

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