“Top management at Samsung Electronics is unhappy to see what’s happening with the sale of Apple’s two new iPhones ― the iPhone 6 and iPhone 6 Plus ― as consumer reaction has been tremendous” Kim Yoo-chul reports for The Korea Times. “Apple said first-weekend sales topped 10 million.”
“Samsung acknowledged the first few weeks of the Galaxy Note 4’s launch are vital,” Kim reports. “‘The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation,’ said an official at the company’s marketing unit.”
“Samsung aims to ship 15 million Note 4s in the first 30 days after the product launches, which is very ambitious given the challenging situation,” said another official at another Samsung unit,” Kim reports. “That means Samsung may ship 3.75 million Note 4s for the launch weekend.”
“In Korea, the suggested retail price for the Note 4 was set at 957,000 won without contracts ― the lowest price tag since Samsung opened its phablet chapter with the Note series in 2011. The Note 1 was priced at 999,000 won, while the Notes 2 and 3 were sold for 1.08 million won and 1.06 million won, respectively, to Korean consumers,” Kim reports. “Samsung hopes a cut in price will work because Apple’s large-sized iPhones are breaking records.”
Read more in the full article here.
MacDailyNews Take: Cutting prices works, if your goal is to gather up undesirable cheapskates. Some of those might even be able to recognize and eschew 32-bit antiques saddled with anachronistic styluses.
We await the YouTube “bend tests” on Samsung’s all-metal bodied Note 4 with bated breath. (read as if submerged in an olympic-sized pool of sarcasm)
When foolish, unoriginal 32-bit antique dealers race to the bottom, Apple always wins.
Android is pushed to users who are, in general:
a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar offers.
Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle-building powders or grease monkey overalls.
Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.
iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.
[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
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The Wall Street Journal reviews Apple’s 64-bit iPhone 6: ‘The best smartphone you can buy’ – September 16, 2014
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