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Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google

“Apple has updated its privacy policy as part of the rollout of iOS 8, announcing that devices with the latest version of the operating system installed can no longer be accessed by the company itself,” Cyrus Farivar reports for Ars Technica. “‘On devices running iOS 8, your personal data such as photos, messages (including attachments), email, contacts, call history, iTunes content, notes, and reminders is placed under the protection of your passcode,’ the company wrote on its website Wednesday evening. ‘Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data. So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.'”

Farivar reports, “In an open letter also published Wednesday, Apple CEO Tim Cook took a direct swipe at Google, its primary mobile competitor. ‘Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers,’ he wrote. ‘We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.'”

Farivar reports, “Privacy advocates immediately lauded the move.”

Read more in the full article here.

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