NY Times: ‘Apple is back, better than ever’

“Four times before in its history, at media events planned with military precision, Apple introduced a new invention that radically altered how the technology industry conceived of its futur,” Farhad Manjoo writes for The New York Times. ” The company hopes it did that again for a fifth time on Tuesday by unveiling the Apple Watch, a stylish smartwatch that is the company’s first advance into a new product category since it created the iPad in 2010.”

“Yet in some ways, the most consequential headline at the event went unannounced,” Manjoo writes. “The biggest news was about the old Apple: It’s back, and it’s more capable than ever.”

“Any question about how well Tim Cook, Apple’s chief executive, is managing the reins of the world’s most valuable company will most likely be put to rest after Tuesday’s profusion of product announcements at the Flint Center in Cupertino, Calif., where Steve Jobs first showed off the Macintosh in 1984,” Manjoo writes. “Apple, under Mr. Cook, looks every bit as daunting to rivals as it did under its iconic co-founder, Mr. Jobs.”

Full article here.

MacDailyNews Take: Back? Apple never left.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

23 Comments

    1. Just because these analcyst jerkoffs can’t see what’s going on at Apple everyday doesn’t mean there’s nothing going on quite obviously. These ADD/ADHD geeks and analcyst freaks need to take a Business 101 course and then get a life.

  1. Just saw the Apple Watch introductory film narrated by Jony Ive. It brought tears to my eyes at the realization of what this company has become. It feels like Apple could do anything, take on any industry. Executives from Rolex and Tag Heuer to Timex and Seiko must be floored at some of the innovations which Apple has created, all at a reasonable price. Steve would be so proud. He may not have built the watch, but the company is a culmination of his vision. Apple is his legacy and I can’t wait to carry it on my wrist.

    1. Well said! I had the same thought reading the article and yes Steve is dead but his greatest gift is Apple and what this company has become.
      When you see the first Mac, Mac OS X and then the first iPhone. The first watch is amazing and after 10 years watch less I am ready to jump. I can’t wait to see what the Apple watch will do in 5 years from now.

      1. But all the know it alls said no one wears a watch anymore, his dare you prove them wrong in their belief in their cosy if deluded one dimensional world. They never learn and will fight the obvious, the logical, the vision of others to the very edge of the cliff and over.

  2. The watch appears to be a nice product. Unfortunately, after watching all of the videos I am left with a ho hum feeling. I guess I don’t get it. I can’t get excited about the product – bummer.

    Proud owner of an iMac, Macbook Pro, iPad 4, iPhone 5, iPod Nano.

    1. That is what I said when the iPhone 5 was anounced two years ago. At the time I had a 4.3 inch screen Android phone. My dad took me to the Apple store and even though the iPhone 5 had a smaller screen it was vastly superior; the difference between hamburger and filet mignon. The iPhone 5 has been the best product I have ever owned.

      The early reviews say the Apple Watch is vastly superior when compared to any other smartwatch currently on the market. You have to witness Apple products in person to understand.

    2. Same feeling at first when I saw the form factor, rectangular instead of my wanted circular. What a bumm…….wait, there was more and more and more features and what a beauty of design and the handicraft and finish, totally stunning. I was then totally sold on the Watch under the mesmerizing voice of Jony Ive. I pretty soon realized that this was the unavoidable form factor, it’s not just a timepiece in the old meaning of a watch. Stunningly beautiful piece of art in both form and function.
      Even a friend through the ages who watched the keynote with me suddenly stretched his finger into the air, saying firmly, this one I am going to wear on my wrist, the first in over 20 years!

  3. I think the most productive way to look at the Apple Watch is as a platform for application development. Plus it’s attractive bling on your wrist at lower price points than Swiss watches. Some will buy it for the bling. But they will learn they can live without the functionality it brings them. I think app developers will also generate commercial uses. I think Apple will sell a lot of these.

  4. When the iPhone released it was not a standalone device (you needed a PC). When Apple Watch makes this transition to standalone (no need for iPhone), which I’m sure it will someday then we will see the truly revolutionary product we’ve been waiting for. Having an iPhone would compliment the experience further. Regardless what Apple have released is fantastic and only the first of many iterations and I can’t wait to see where Apple and the developers take it.

    1. In Ontario the government is proposing a $1,000 fine for distracted driving, such as using mobile devices as hand held iPods and cellphones. The Apple Watch will cost less than the fine and could easily pay for itself. If you drive, the A Watch becomes a NEED rather than a WANT. Whoopee!

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