“Apple’s event, to be held Tuesday at the Flint Center for the Performing Arts near its corporate headquarters in Cupertino, Calif., is already one of the most-hyped launches Apple has ever had,” Shara Tibken reports for CNET. “Apple CEO Tim Cook will step on to the same stage where Apple co-founder Jobs unveiled the Macintosh computer in 1984 and the candy-colored iMac computer, designed by a team led by Ive, in 1998. The venue seats more than 2,300 attendees, and Apple has spent the last month building a large white structure outside the building that will likely serve at the demonstration center for its new products.”
“Apple on Tuesday is expected to update its top moneymaker, the iPhone, adding larger displays to the smartphone,” Tibken reports. “Company watchers expect two versions of the so-called iPhone 6 — with displays measuring 4.7 inches and 5.5 inches — that take the design beyond the current 4-inch display in last year’s iPhone 5s.”
“Apple’s first wearable device, already dubbed the iWatch by fans, is believed to come in two sizes, have a curved screen made of the super clear, super tough sapphire glass already used in most of the world’s premium watches, and include a near-field communication (NFC) chip to enable mobile payments and easy pairing with other devices — starting with the iPhone,” Tibken reports. “If Apple’s chief designer is right — Jony Ive reportedly boasted about the design work on the iWatch, saying that Switzerland is in trouble — Apple may just deliver the “amazing” Cook has been promising… Apple, who also wasn’t first to market with a digital music player, smartphone, or tablet, has an opportunity to do what it’s done in the past: come out with an elegant, easy-to-use device that showcases why it’s a must-have. That’s what its smartwatch rivals, dinged for creating big, clunky, and unappealing designs, have failed to do, proffering nice but not compelling features like fitness tracking and notifications.”
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iWatch expectations mount as Apple invites fashionistas to massive September 9th event – September 6, 2014