“Apple is tightening up its privacy rules to ensure a new generation of health and fitness apps are not thwarted by growing concerns over how developers use personal data,” Tim Bradshaw reports for the Financial Times.
“The rules will stop personal data collected through Apple’s new HealthKit platform being used to target adverts for products such as weight loss remedies,” Bradshaw reports. “In the latest update to Apple’s iOS developer program licence agreement, Apple said developers must ‘not sell an end-user’s health information collected through the HealthKit API to advertising platforms, data brokers or information resellers.'”
Bradshaw reports, “The privacy clampdown comes as Apple seeks to differentiate itself against rival Google, which relies on targeted ads for much of its income.”
Read more in the full article here.