Horace Dediu: Sapphire will become a signature feature across many Apple products

“I always enjoy talking with Horace Dediu of Asymco. With September just around the corner, that means exciting Apple (AAPL) iPhone announcements and probably much more,” Eric Jackson reprots for Forbes. “I asked Horace to answer a few questions about what he’s expecting from the new product announcements and more questions about Apple’s current strategic trajectory.”

A few snippets:

Jackson: What is your best guess of what we will see from Apple before the holidays?
Dediu: New iPhone(s), new iPads, new iPods, new Apple TV. Possible new Macs as well. iWatch is very likely though not sure on timing. I expect everything to run iOS except the Mac.

Jackson: Do you expect to see a sapphire cover on the new iPhone(s)? Is that material significant?
Dediu: I expect Sapphire will become a signature feature across many [Apple] products. I don’t know if they will have capacity to deploy on iPhone this year but on a watch it’s essential. Here’s a clue: if the screen has any curvature, especially around edges, it needs to be sapphire as glass can’t take strain in that shape. The scope of the plant they are building with GT implies that they will have massive volume potential with at least one major iPhone model using the material. It’s a significant material because it allows design freedom in new directions, especially curved (concave) touch surfaces that retain a jewel-like feel. This has Jony Ive all over it.

Much more in the full interview here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]


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