Some curious Apple lapses

“Yesterday, the Cult of Mac reported a very cool Mac Easter Egg hidden in the Pages Resources folder. It’s a text document that contains two things: the words to The Crazy Ones commercial and Steve Jobs’ Stanford Commencement Speech,” Ken Segall writes for Observatory. “The text included in Apple’s hidden document is obviously meant to be the 60-second TV version, which it is — almost. Curiously, one line has been omitted. Following ‘They’re not fond of rules’ should be the sentence ‘And they have no respect for the status quo.’ One would think the Easter Egg supervisor would be a little more careful with this important bit of Apple history.”

“A while back, Apple published the Pride video to celebrate the company’s participation in the San Francisco Pride Parade,” Segall writes. “About 30 seconds in, we see specially designed Apple T-shirts being packed into boxes for distribution to employees. Then we see a closeup of the box, clearly labeled ‘Apple, Inc.’ (See screen shot up top.) Too bad that’s not the name of the company. In fact, that’s never been the name of the company.”

“Such oversights don’t exactly bode well for the idea of Apple producing its own ads and videos as it builds its in-house marketing group,” Segall writes. “If the devil is indeed in the details, hopefully an exorcist is on that ‘to-be-hired’ list.”

Read more about perplexing Apple mistakes in the full article here.

MacDailyNews Take: Nobody’s perfect, of course, but these are the types of details that Steve Jobs most certainly would catch and have corrected early on in the process, well before they were actually released for pubic consumption.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]

31 Comments

    1. I sure hope MDN’s “pubic” error was intentional for the sake of humor, otherwise they look pretty silly criticizing Apple for these tiny “mistakes.”

  1. “Apple, Inc.” vs “Apple Inc.”!
    I wonder how many caught that? Color me puzzled. I had to check on Apple’s website. No doubt grammar is important, but, surely this is nit- picking.

    1. It seems like a minor grammar point, but when it’s the name of a legal entity it can be important. And if a comma’s not part of a name but in the thick of contract legalese, it’s even more critical: several lawsuits with settlements over $1 million have been decided based on a misplaced comma.

        1. Your first one should be “eats, shoots, and leaves.” 🙂

          Here’s a great example of why the Oxford comma is a good idea – compare these two sentences:
          “We just got to the part with wo strippers, Einstein and Marx.”
          versus
          “We just got to the part with wo strippers, Einstein, and Marx.”
          They paint very different pictures in your head, don’t they? 🙂

    2. When I got an LLC I had to decide to include or omit the comma. Don’t understand why but I guess it makes a difference. I think it also depends on the State because I’ve gotten LLC’s in two difference States and one did not make a big deal about it.

  2. This is pretty minor stuff, but Apple customers notice this kind of stuff.

    Microsoft people and their customers are too busy trying to “reboot” or “upgrade” or dealing with “your computer is unsafe” to notice stuff like this.

    1. Most likely the shirt printer, or whoever printed the boxes. You may notice that they used the old Garamond font, which has been abandoned by Apple (in favour of Myriad Pro) almost 15 years ago.

    2. Exactly. Most likely the shirt printer produced the boxes, and they were labeled that way. There is no reason for Apple to care.

      This is very different than the Samsung lawsuit, where Apple kept correcting opposing counsel improperly spelling the name of plaintiff – repeatedly.

    3. So the argument is that Steve Jobs would have sent back the perfectly good shirts (and missed the event) because of a comma on the boxes, while the current leadership accepted the shirts and handed them out notwithstanding the comma. And therefore Apple is doomed?

  3. Actually the proper grammar is Company Name, Inc. and is how most contracts are written. Just like you would see Partnership, LLC. Did the boxes confer to company branding guidelines? Probably not. Are the people who care completely asshats? Most definitely.

    1. While it’s true that it’s proper grammar to use the comma, not all companies do. If they register the name of the company without the comma, then that’s the legal name of the company. It would be like saying that it really should be Flicker and not Flickr. That may be true, but those would be differently registered company names.

        1. It makes perfect sense when you realize that you’re wrong. “Apple Inc.” is the Entity Name on file registered as a corporation in Delaware with File Number 3868031.

          In Delaware, a corporate name must include one of a set of identifiers such as: Corporation, Incorporated, Association, Club, Foundation, Corp., Co., Ltd., or Inc. (there are others).

          The suffix is part of the registered name and can actually distinguish different corporate names. For example Apple Corps Ltd is a different company than Apple Inc..

          Further, the suffix can either be separated by a comma, or not separated by a comma, but whatever they do, it’s part of the registered, and legally recognized name.

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