“These numbers could lead rational human beings to believe Google’s Android operating system dominates Apple’s iOS. All else equal, that’s the only conclusion you could draw from 79.6% to 84.7% and 13.0% to 11.7%. A butt-whipping of epic proportion,” Rocco Pendola writes for TheStreet. “But — and this ought to be the mantra of not only tech but so many of life’s conundrums — all things are not equal. We’re not dealing with a straightforward this versus that, either/or proposition.”
“Apple has no problem seeing Google dominate global marketshare numbers via Android. All Apple cares about is making its margin on hardware sales and producing the highest quality, highest-end smartphones available anywhere,” Pendola writes. “That’s why — even with the 5c — there is no ‘low-end’ iPhone. That would defeat the purpose of Apple’s superior strategy from the practical standpoint of its bottom line and its relationship with the consumer.”
“Two types of customers will matter to Apple when it releases iPhone 6 later this year. The massive numbers of folks due for upgrades from iPhones 4, 4s and 5,” Pendola writes. “That, in and of itself, represents a landslide. But the second group of consumers really highlights the brilliance of Apple’s strategy. This second group consists of the folks who could afford an iPhone but opted not to get one because they could not get past the relatively small screen size and those who told themselves it made financial sense to go with something less expensive than an iPhone.”
Much more in the full article – recommended (gulp!) – here.
MacDailyNews Take: As our own SteveJack put it so eloquently back on October 23, 2012
Newsflash: Apple sells premium products at premium prices to premium customers.
Related article:
Digging in on the Church of Market Share – May 25, 2013
Apple and the market share myth – April 16, 2014
Why Android’s ’80 percent market share’ might only represent half of all smartphone users – January 10, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
Apple will continue to ignore Android market share stats all the way to the bank – October 29, 2013
Why market share doesn’t matter to Apple – October 21, 2013
Digging in on the Church of Market Share – May 25, 2013
The Church of Market Share revisited – April 26, 2013
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012