Beleaguered Microsoft’s moribund Windows Phone suffers shipment decline

“As global smartphone shipments hit a historic high of 301.3 million in the second quarter, the third-ranked operating system, Microsoft’s Windows Phone, saw its share of that pie stumble to well below 3%,” Matt Hamblen reports for Computerworld.

“Windows Phone-based devices have been shipping for four years, but they accounted for only 2.5% of the total smartphone market in the second quarter of 2014, down from 3.4% in the same period a year earlier, IDC reported Thursday,” Hamblen reports. “Overall Windows Phone shipments for the second quarter totaled about 7.4 million, down 9.4% from 8.2 million a year earlier, IDC said.”

“Shipments of Apple’s iPhone grew by 12.7% to 35.2 million,” Hamblen reports. “A recent Good Technology report found that Windows Phone was used in only 1% of 5,000 enterprises surveyed in the second quarter. In comparison, iPhones and iPads were used in 67% of enterprises… The 2.5% Windows Phone Q2 market share reported by IDC was even lower than the 2.7% share reported by Strategy Analytics. IDC’s count of 7.4 million Windows Phones shipped was also less than the 8 million Strategy Analytics tallied.”

Read more in the full article here.

MacDailyNews Take: Verily, rounding error territory doth approacheth.

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Ballmer: Apple’s Mac is ‘expensive,’ Safari browser market share is a ‘rounding error’ – September 29, 2009
Steve Ballmer calls Apple’s Mac market share growth a ‘rounding error’ – July 31, 2009

43 Comments

    1. Microsoft’s plan of controlling all software is starting to crack and fall apart because they want it all … and can’t control all of their projects anymore.

      The recent Black screens and BSODs with the latest Windows Update are further evidence.

      Time to break up MS, but they won’t do it until the shareholders revolt.

      1. I’d like to know ONE consumer project they control well (and I don’t mean like Balmer riding the bomb). I can think of some M$ shareholders that ARE revolting. Can you? 🙂

      1. It may be a weakness, but only in the sense of being a guilty pleasure, a rare indulgence, a ticket to the beheading, an excusable extravagance in a world of moral condemnation at the slightest social infraction, a squirm of relief from the slowly enclosing Iron Maiden of Life.

        Who once were princes, are now become toads. 🙂

    1. “Aren’t these the guys who predicted Windows Phone shipments would surpass iPhone shipments by 2016?”

      They actually predicted that WP shipments would surpass iPhone shipments by 2015. It’s a pretty good rule to ignore all IDC reports/predictions…

      1. It’s kind of interesting (or suspicious) in retrospect. Both of those predictions from well-known analysis firms came out about one week apart, both with Microsoft’s Windows Phone market share at about 20% by 2015. A prediction that sounded “delusional” to anyone with common sense, because the trend in 2011 was for Windows Phone to be GONE by 2015.

        Microsoft perhaps wrote them (and probably others) a check to make that “prediction” and (try to) make it sound plausible, as a way to get enterprise customers (who read such reports) interested in deploying Windows Phone.

        1. The strategy of buying market share intelligence to influence sales peaked in the 1990s and died back after antitrust lawsuits. That was followed by the FUD (fear, uncertainty, and doubt) model of market tampering which continues unregulated to this day, both in market-speak and in trading lingo.

          Undoubtedly there are many unheralded market grabbing techniques still being employed in these tech dollar wars. The main one these days seems to be analysis-for-hire. One might suppose that a reliable and straightforward way of increasing sales would be to produce compelling advertisements, which psychologically appeal directly to the consumer; but if what you’re promoting is crap, you’d need to be brilliant at it. Payola is cheaper.

    1. Microsoft pooh-poohed the iPhone for its lack of physical keyboard (amongst other instant anachronisms), as did Research in Motion and others. A combination of wishful thinking, misdirection, decrepit R&D, and stalling for time resulted in dreadful initial answers to iPhone. Every company suffered from these handicaps as they raced to compete with this new industry standard. By the time any of the companies had credible contenders, only Android had obtained a foothold because they alone had moved quickly to model their product after Apple’s.

      That’s why today the common flora and fauna are Apple and its doppelgänger Android. The others adapted but arrived too late to do much in the way of reproduction, and they may be endangered species.

      1. “because they alone had moved quickly to model their product after Apple’s.”

        – because they alone had moved quickly to model their product after copy Apple’s product.

        Fixed your typo, HJS. 😆

  1. read the comments in ZDnet, gizmodo etc blogs, Windows fans keep harping there’s no advantage to iOS as there are ‘hundreds of thousands’ of Windows phone apps.

    Msft knows it’s users, they are easily fooled…

    1. Which is one reason they did it, despicable and underhanded as it gets: deluding your own loyal fan base in order to gain traction in a market. Microsoft are nothing if not crass and shameless carnival barkers for whom every customer is a mark, to be hornswoggled again and again. Add to it the enticement of rubbing the opponent’s face in excrement, and you have Microsoft’s repulsive stealth marketing strategy. Step right up, loyal Microsoft fans! Three chances to hurl the baseball and dunk the hapless Apple user into a tub of hubris, to a chorus of raucous cheers!

        1. Not exactly, but every time I hear mention of Microsoft or Steve Ballmer, I seem to hear the mocking trill of a calliope and the sound of crashing chairs. It may just be a mental condition brought about by years of forced labour for one clown show after another.

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