“Apples’ 2013 Holiday season television commercial ‘Misunderstood’ has won a Creative Arts Emmy Award for most ‘outstanding commercial’ in 2014,” Mark Gurman reports for 9to5Mac.
“The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for ‘guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence,'” Gurman reports. “The main, televised Emmy Awards ceremony takes place on August 25th.”
Gurman reports, “Apple’s winning advertisement was produced by longtime advertising and marketing partner Media Arts Lab of TBWA in Los Angeles, California. Over the past few months, Apple has been reducing its reliance on Media Arts Lab and has bolstered its in-house marketing efforts.”
Read more in the full article here.
“The spot, created by TBWA\Media Arts Lab and directed by Lance Acord of Park Pictures, shows a teen at Christmas who seems anti-socially glued to his iPhone, though it turns out it’s for heartwarming reasons,” Tim Nudd reports for Adweek. “It beat out four other nominees for the prize. Two of them were Super Bowl ads by Anomaly for Budweiser — ‘Hero’s Welcome’ and ‘Puppy Love.’ The other two were BBDO’s ‘Childlike Imagination’ for GE and Wieden + Kennedy’s ‘Possibilities’ for Nike.”
See the other four spots in the full article here.
MacDailyNews Take: Congrats TBWA\MEDIA ARTS LAB and Apple!
[Thanks to MacDailyNews Readers “Lynn Weiler” and “TheloniousMac” for the heads up.]
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Apple’s ‘Misunderstood’ Christmas ad celebrates holiday iPhone zombies – December 23, 2013
Misunderstood: Apple thinks different for Christmas – December 20, 2013
Love it or hate it, Apple’s new Christmas spot normalizes the glow – December 18, 2013
Apple’s ‘Misunderstood’ Christmas ad is a sad commentary on culture and does Apple no favors – December 17, 2013
Apple debuts touching new ‘Happy Holidays’ TV ad (with video) – December 16, 2013