“As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team would be working overtime to boost income and shore up weaker products. Instead, it doesn’t appear that any lessons have been learned from the ongoing failure of the Surface,” Gene Steinberg writes for The Tech Night Owl.
“Now in a previous round of Surface ads, Microsoft touted the ability to run Office and Skype, forgetting, or ignoring the fact that you could also do both on a Mac or an iPad,” Steinberg writes. “So where’s the advantage? Besides, the consumers that Microsoft was targeting would care about the latter more than the former. In addition to Macs and iPads, they could also run Skype on an iPhone or an Android phone, not to mention Windows Phone. So?”
“In other words, if a company is touting something as advantage, make sure it’s an advantage,” Steinberg writes. “It’s not an advantage to mention a product or service that the competition also has. It just coneys the impression that, in this case at least, Microsoft must think potential customers of the Surface 3 aren’t very smart.”
Read more in the full article here.
MacDailyNews Take: “Microsoft must think potential customers of the Surface 3 aren’t very smart.”
Hey, look, Microsoft finally got something right.
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