“Microsoft unveiled the Surface Pro 3 tablet at an event in New York on Tuesday, as it attempts to fuel interest in its struggling tablet line amid increasing competition,” Brett Molina reports for USA Today.

“The Intel Core powered tablet measures 0.36 inches thick, boasts a 12-inch screen and weighs just under 2 pounds. The device will include an upgraded kickstand, bending down to display the tablet as far as a 150-degree angle,” Molina reports. “The device will be available for pre-order starting at $799.”

MacDailyNews Take: And have the ability to run the same four tablet apps as the previous Surface flops.

Molina reports, “In opening remarks, Microsoft CEO Satya Nadella says the goal of Microsoft’s ‘mobile-first’ hardware ambitions is to ‘build together experiences that bring together all the capabilities of our company.’”

Microsoft's Surface Pro 3

Microsoft’s Surface Pro 3 (Photo: Mark Lennihan, AP)


MacDailyNews Take: “Bringing together all the capabilities of Microsoft?” Wow, Microsoft built a “mobile experience” that showers users in malware and overpriced bloat, continually flushes billions down a fruitless R&D rathole, and illegally abuses monopoly power in order to stagnate personal computing for decades?

Quite the achievement.

“The tablet announcement comes as Microsoft struggles to sell its Surface tablet in a market dominated by companies such as Apple,” Molina reports. “Nadella has also managed to put his own stamp on the company’s messaging and tactics, and the reward has been a bump in the stock price. Now comes the hard part: managing Microsoft’s substantial investments in hardware and mobile devices.”

Read more in the full article here.

MacDailyNews Take: Floptastic. It’s like watching American Typewriter Company unveil a new $5,000 model five years after Apple ushered in the desktop publishing revolution with the Mac and the LaserWriter.

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