“Google’s developer dashboard gives a breakdown of active Android devices by screen size: in the first week of July they accounted for 12.6%, not including phablets,” Benedict Evans blogs. “And since Google also, for the first time, told us the active base, ‘over 1bn’, we can calculate an active tablet base of at least 126m devices, rising to 138m if we take ‘over 1bn’ as 1.1bn.”
“Apple, almost uniquely in the market, reports tablet sales and shipments. In the last 12m (which I presume that “62% in 2014″ bubble refers to) iPad shipment were 69.7m and sales were 73m. If Android tablets indeed had 62% of sales (the chart isn’t clear if it refer to sales or shipments) then that would equate to a market of 192m units and 119m Android tablets sold in the last 12 months,” Evans explains. “This would imply that Android tablets have an average active life of a little under a year. Or, that they have a life of more like two years (say) but half of them are inactive.
“Conversely, it’s pretty clear that the active life of an iPad is if anything too long, from Apple’s point of view – at least two years and probably longer,” Evans writes. “Apple has sold 143m iPads in the last two years and 196m in the last three.”
Read more in the full article here.
MacDailyNews Take: As we wrote on July 23rd:
iPads simply have a longer lifespan than some people expected. They are not smartphones. There is no driving need to replace them every 24 months or sooner. The length of the iPad replacement cycle is closer to a Mac’s than to an iPhone’s.
No, iPad sales are not slumping – August 1, 2014
No, Apple’s iPad is not dead, it’s just resting – July 31, 2014
Why slowing iPad sales didn’t surprise Apple and shouldn’t surprise you – July 23, 2014
Apple’s iPad problem: They don’t wear out – May 20, 2014
Apple iPad sales are in deep trouble in 2014 or something – May 15, 2014
Apple’s iPad business isn’t collapsing, but the rest of the tablet industry sure is – May 5, 2014
Some desperately needed context surrounding Apple’s iPad sales decline – May 1, 2014
IDC: Apple iPad maintains lead in worldwide tablet market share – May 1, 2014
Apple iPad: Reports of my death have been greatly exaggerated – April 24, 2014
Why fret about iPad numbers when there’s no such thing as the Android tablet? – April 23, 2014