“Barely 10 days old, Stephen Elop’s ‘Hello there’ memo has already become a classic example of how not to fire people. It is a 1,110-word document stiff with ‘appropriate financial envelopes,’ ‘ramp-downs’ and ‘ecosystems’ which, towards the end, casually mentions that thousands of Microsoft jobs are to go,” Lucy Kellaway reports for The Financial Times. “Rather than dish out the bad news directly, the executive vice-president takes refuge behind a curious subjunctive: ‘We plan that this would result in an estimated reduction of 12,500… employees.'”
“Yet to focus on Mr Elop’s tin ear misses something. This memo deserves to become a set text for all executives interested in communication,” Kellaway reports. “It adds value by showcasing the delivery of business piffle that is perfectly aligned with current high-end management guff. It is a case study in how not to write, how not to think, and how not to lead a business.”
Read more in the full article here.
MacDailyNews Take: Elop’s failure to write a simple memo is wholly unsurprising. He’s an expert at failure.
We’d love to know what the hell Ballmer and he expected from their grand plan – infiltrating Nokia and the spectacular face-plant that followed. Idiots.
Every once in a awhile, Steve Jobs must have looked around at his so-called competitors and said to himself, “Of course, we’re winning. How could we lose?”