“Swiss watchmaker Swatch Group has denied a media report saying it was working with technology company Apple on a smartwatch, a wearable device with interactive functions,” Silke Koltrowitz reports for Reuters.
“A spokeswoman for Swatch Group said on Thursday the [VentureBeat] report was unfounded,” Koltrowitz reports. “She said the only business relationship Swatch Group had with mobile phone makers was as a supplier of integrated circuits and other electronic components.”
Full article here.
Related article:
Apple, Swatch reportedly working together on multiple ‘iWatch’ models – July 24, 2014
Apple probably reached out to have a conversation to test the waters. Swatch told them to go f%#$ themselves. Someone in the media heard about the conversation and heavily extrapolated for the article.
GFY
Good for you!
Why the ill will folks? Clearly swatch is feeling both threatened and confident that Apple will fail in this. Clearly Apple won’t fail — we know that — but old school watch companies don’t know what time it is.
O snap! Or is it ‘O Swatch’?!
Apple: “Juswatch what we do to this industry.”
Apple builds the band with sensors, BT, etc. and watch builders build the watch face that ” snaps ” in.
It will not be an iWatch unless it is tied to the Apple TV (watch a “screen.”)
I believe Apple will continue the iP naming series by calling it the iPulse and marketing it as the center (pulse) of your “connectedness”. The pulse name will fit in with all the obvious health applications but also can be thought of being core to “the pulse (beat or Beats) of your daily life.” Many very moving commercials showing that theme will immediately follow its announcement.
Or “maybe” they believe their non-disclosure agreement?
My thought, too. Notice their qualifier at the end?