“Daisuke Wakabayashi, reporting yesterday on the Apple/IBM team-up: ‘Apple Inc. Chief Executive Tim Cook says he does 80% of the work of running the world’s most valuable company on an iPad,'” John Gruber writes for Daring Fireball.
“There’s no reason why everyone shouldn’t be like that,” Mr. Cook said in an interview, explaining why Apple struck a partnership with International Business Machines Corp. to develop applications catered to big businesses, or enterprises. “Imagine enterprise apps being as simple as the consumer apps that we’ve all gotten used to. That’s the way it should be.”
Read more in the full article here.
Make that vision a reality and you’ll make Apple a ton of money.
A CEO should be able to do their job on an iPad.
Its not like they are hunched over a screen creating things.
Our CEO does his job on an iPad. It makes sense. He only needs to get to existing data when it comes down to it.
Very good point. The point Tim is making is intentionally misleading… For a CEO to do his job just on a tablet makes perfect sense. For an Architect or Designer? Not so much.
True.
That’s what MACS are for.
I was going to make the same point. As an Architect, there is very little I can do on an iPad in regards to serious design and drawing production. And that is fine. I have Macs for that.
I’m surprised he is not able to do 100% of his job on an iPad. Probably only because calendar app is so lacking and he needs outlook to manage his day.
When Apple can make a 12-inch iPad that weighs the same or less than the original 10-inch (pre- “Air”) iPad, it will happen. With a narrow bezel along the long sides, it won’t even be that much larger, as a device.
So tell me, how does he use Mail to send a message to a group?
I have complained twice on the developer channel to no avail. Group handling on IOS sucks and will never be PostPC until group handling works like it does on the Mac.
I couldn’t agree more with the group mail problem. The current functionality is only mildly inconvenient if your group has just 3-4 members. Anything more, I have to wait till I get to my Mac.
Try it with a 140 member joke list or a 65 pilot flying list.
I’m on a 3 week cycling holiday and my lists are suspended.
like all high level execs he probably does this:
turn to his executive assistant: “type this and send to group”.
i knew someone who was a high level assistant, she does near everything for the boss.
High level execs don’t even dial phones, they have no time to wait on hold etc.
I can understand they only need an iPad because all they do is read memos, review data etc. And most tell their underlings: memos should be one short paragraph or less.
“Tim Cook says he does 80% of his work on iPad”
Between breaking the prime directive and explaining humans to Data, so did Capt. Picard.
Lots of real-world precedent.
The captains had attractive iPad holders. It’s a perk of the chair.
iOS needs to reduce its dependency from iTunes and needs to be able to natively support more file types.
It is a hassle (or an extra step) to go through iTunes to perform certain tasks.
Also try to apply for a job online and send the CV.
Filling forms online on Safari is a risky task if you need to switch to another Tab or App.
Previous Multitasking bar was a bit more effective, but with less eye candy. I find a bit limiting to be able to see only one App and two half Apps on the Multitasking screen, because there’s too much side scroll now.
For the iPad to be adopted by people without a Mac or PC and to be considered an effective standalone computer, it still needs some work.
I believe it is on the good path, but still need some work.
Years ago I worked in medium-sized company where the CEO had his secretary handle that type of stuff. He’d give her a memo and tell her to send it to the groups he wanted to send it to. He really didn’t care much for computers at all. I set up the computers so I was aware of his disdain for computers. He enjoyed working with actual people at meetings and he didn’t mind poring over hardcopy sales printouts I’d give him but he’d even want them simplified and tailored for his own particular use. CEO’s are idea men and their brains aren’t necessarily into using a computer. He’d be surrounded by daily newspapers and periodicals and I guess that’s where he got his ideas from.
Timber works???
That explains why he is driving Apple into a dark cave. Lot’s of fanfare about a whole lot of nothing is what Mr. Cook is responsible for. No gains in the PC space to speak of and minimal global marketshare in every measurable Apple related category.
Good for Tim, but we all work differently. I don’t think most of the designers that I support would want to do 80% of their work on an iPad.
That’s probably why the article is about Tim and not Jony.
Same here.
I run a uk creative consultancy and the iPad has totally revolutionised how we work.
I can work anywhere, come up with some ideas send them out to the team and they can work them up.
Really cool :)))))