How Tim Cook is taking Steve Jobs’ advice to heart as Apple’s CEO

“Tim Cook has steered Apple through three years of increased competition from rivals since he took the helm as the tech giant’s CEO,” Jeanette Torres reports for ABC News Radio. “When visionary founder Steve Jobs chose Cook as his successor, he offered two pieces of advice: Not to think of what he (Jobs) would do and to ‘do what’s right.'”

“In the past few months, Cook has shown the breadth of his vision for Apple by taking charge on two vastly different deals,” Torres reports. “He helped make Dr. Dre the self-proclaimed ‘first billionaire in hip hop’ with the $3 billion acquisition of Beats — a company known best for their premium line of headphones. Cook unveiled another deal Tuesday when he announced Apple would team up with IBM, a former rival, to sell more iPads and iPhones to corporate customers.”

MacDailyNews Take: Dre is not a billionaire and Beats headphones, so far, are premium in price only, but otherwise Torres is correct.

“Patrick Moorhead, principal technology analyst at Moor Insights and Strategy, told ABC News that the diversity of the deals show Cook is ‘positioning himself as a unique leader,'” Torres reports. “Under Cook’s stewardship, Moorhead said he expects to see even more partnerships and acquisitions in the future, cementing not just a new era at Apple, but Cook’s legacy as a leader who can ‘think different.’ ‘I would expect more partnerships, more acquisitions, more collaboration,’ Moorhead said.”

Read more in the full article here.

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16 Comments

    1. I agree that Steve Jobs had the “vision” to see how Apple would be different with Tim Cook in charge, and he liked what he saw. That is why Steve told Tim to do take his own path… and Tim is taking a path that is new, yet honors Steve’s legacy as much as possible.

      1. Tim cook has learned Steve Job’s MO to a T, in how he silently answers all the FUD and wall st Apple hate with actions, with build up of buzz and meticulously timed news announcements, events and product releases… Classic Jobs, Steve is proud as a peacock watching the recent buybacks, dividend, split and announcements.

        There’s much more to come and though Tim will do it his own way (duh, did anyone expect anything different?) he’ll continue to prove all the naysayers stupid, by delivering surprise after surprise, superior revolutionary products and take Apple into the next generation, just as Steve planned when he designed and envisioned the spaceship and it’s significance.

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