U.S. mobile shopping grew 19-fold in 4 years, mostly on Apple iPads and iPhones

“In the past four years, mobile shopping in the U.S. has grown 19-fold, according to a report issued Monday by Custora, an e-commerce platform that works with retailers from Ann Taylor to Etsy,” Philip Elmer-DeWitt reports for Fortune.

“The iPhone accounts for 53.6% of orders made by phone,” P.E.D. reports. “The Pad accounts 79.9% of tablet orders, but Samsung and Amazon are gaining with 12% and 4%, respectively.”

P.E.D. reports, “Mobile phone purchases tend to be small-ticket items. Most shoppers wait until they get to a tablet or computer to buy the expensive stuff.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. A long time ago, Steve Jobs tried to get everyone to understand, it isn’t about market share. It is about quality and cash flow. Apple excels in both.

    1. You can’t have it both ways. If Apple is happy with a small market share, then logically the unit growth was not “mostly on Apple iPads and iPhones”. I get it that all you care about is short-term profit share, but history tells us that long-term staying power requires healthy market share too. Apple can’t pretend to be both an exclusive luxury marque while at the same time attempting to get as many iPhones in the hands of as many users as possible. Apple needs more phone models or it needs to admit that it’s going to slowly be displaced from the mainstream, just like the Mac was during the fast growth years of the personal computer industry.

      1. To say that “it’s not about market share” is not to say that we don’t want market share, but that market share at the expense of everything else is stupid.

        Each market has a minimum share that will sustain a healthy company. Most marketplaces have many players and no player with more than 50%. Computer OSs and some other high-tech markets are recent anomalies that cannot be expected to continue indefinitely.

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