Poor, misunderstood Tim Cook is making all the right moves

“Apple CEO Tim Cook is ‘uninspiring’ [NYT] and making Apple ‘more like most other companies,’ [WSJ] or so two recent profiles suggest,” Aaron Pressman writes for Yahoo Finance. “And Cook’s biggest challenge is to find a new product that can “move the needle” and increase Apple’s $171 billion of revenue significantly, both articles agree.”

“But although the two profiles contain a ton of fascinating detail and news tidbits (such as Cook’s search for new board members), neither captures what Cook is actually doing – or needs to do — to boost Apple’s business and share price,” Pressman writes. “In reality, Cook is taking Apple in new strategic directions, making it more difficult for competitors to follow. He is also focusing on areas that will boost profits – the key to Apple’s share price trends, both up and down – as much as revenue. And while new products may be important, Cook is pursuing just the sort of steady improvements that have historically been the key to Apple’s biggest gains.”

“Cook is also taking Apple in directions that will be hard for any of its rivals, including Google, Microsoft and Samsung, to follow,” Pressman writes. “At the company’s recent developer conference, Apple focused on improving integration among its various devices, with everything from photos to text messages flowing seamlessly from iPhone to iPad to Mac. Health and home automation features will link customers’ lives even more deeply with Apple devices. And new software features and tools will make it somewhat harder for app developers to replicate their offerings on other platforms.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Brawndo Drinker” and “James P.” for the heads up.]

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24 Comments

  1. “Apple CEO Tim Cook is ‘uninspiring’ [NYT] and making Apple ‘more like most other companies,’ [WSJ] … Exactly. When these national media – almost never agreeing with each other – reach this conclusion, why-o-why it is so hard for MDN and it’s minions of lemmings here to admit it? Seriously, why?

    1. “Apple will be out of business in two years” was the consensus in 1998, and in 2003, and in 2006, and in 2008, and in 2011 … Exactly. When these national media – almost never agreeing with each other – reach this conclusion, why-o-why it is so hard for MDN and it’s minions of lemmings here to admit it? Seriously, why?

    2. Um … since when have New York Times or Wall Street Journal proven themselves credible sources of analysis and commentary on Apple’s business? Hmm? The answer is: never. When will you learn that, just like all the other visionless knuckle-draggers, you’re wrong and people who think like you are dinosaurs awaiting extinction.

    3. Let’s see fuckhead, first of all your statement about these two national media never agreeing with each other.

      Top stories in the NYT (http://www.nytimes.com/) and the Wall Street Journal (http://online.wsj.com/home-page) both contain news about Israel bombings, FIFA news and both have FIFA as the main photo. I’d say that’s pretty agreeable and on the same page, literally. Plus, those are Amurdican news outlets, good gracious try considering international perspectives.

      Besides, past the first paragraph it is saying “In reality, Cook is taking Apple in new strategic directions, making it more difficult for competitors to follow.”

      Moot point but hey at least I’m not correcting your grammar fuckhead.

      You answered your own question. ” why-o-why it is so hard for MDN and it’s minions of lemmings here to admit it? Seriously, why?”

      Seriously fuckhead because there are millions of these minions and lemmings as you so call it that believe in Apple and mmmm the money is good. I just love seeing my dividends notification. It’s been a fantastic investment for me and for many many other of us so called lemmings.

      You got a hate on for Tim Cook, fine you are free to express it again and again, like the redundant one hit poster you have become, except for that one time you slipped up big time and went on to attempt to take a pot shot at me.

      Someone would give you a serious answer like Apple is the most successful business on the planet or follow up like many other posters from the community have done and you let the crickets chirp. You aren’t serious about learning about the great job that Tim Cook is bringing to Apple and by extension the world, you just want to whine and whine and whine thinking you’ll get your way.

      If your way is having a heck of a lot of people at MDN laugh at you, congratulations, it’s mission accomplished, and it’s about the only thing you have accomplished here, you whining fuckhead.

      Have a good one. I’ll be checking to see if you answer any of the other comments from others, I don’t expect you to answer me, you don’t think I’m worth it, and from your perspective you are totally right.

      So I’ll just sit back and laugh as my bank account grows and grows and grows.

    4. Jay, what idiots like you fail to see is what Tim Cook is building for Apple. Instead of simply designing products that can be copied fairly easily, Cook is investing Apple in the background manufacturing, design, and component technologies that will prohibit companies like Samsung from copying Apple so easily.

      Apple is developing a significant presence in its own chip design and manufacturing (only 64 bit smartphone available for almost a year now), precise manufacturing processes with high quality casing and other components that other companies can’t possibly match (iPhone 5S, Mac Pro, Sapphire Glass, etc.), and creating a massive and easy-to-use ecosystem that not only makes data extremely secure and accessible, but linked and instantly updated across all of your Apple devices.

      The long term strategy is clearly to have software, design, manufacturing, and the ecosystem far above competitors and so compelling that no one will be able to stand using anything else.

      Tim Cook is building the ultimate in customer retention.

    1. Did Tony actually say at the very end, “Just trying to work a cell phone menu is enough to make you scream”?

      Too bad, Tony. Your ‘Sopranos’ series concluded June 10, 2007, just 19 days before the iPhone was introduced. I think you woulda loved it.

  2. I hear tell from one feller down the way that
    iff’n it weren’t for Tim Cook them there iPads
    would cost five thousand dollar each. He run
    some dodge where the gear comin’ over
    on the boats counts as courier insured
    inventory…don’t need no warehouse
    nor insurance here stateside, y’see.
    Somehow they get them UPS trucks
    to be the warehouse as the gear
    goes from the dock to the stores.
    Now if that ain’t clever and cost
    cuttin’ acumen then my mule is
    Eisenhower’s nephew.

  3. Its a good thing he’s making all the right moves. The tech industry is a risky business. It’s like a war of the worlds out there. One day you’re a legend, a top gun, well acquainted with the color of money, drinking your cocktail and keeping your eyes wide shut to the minority report submitted to you by the firm. The next you’re losin’ it- tetering on the edge of tomorrow facing oblivion while the outsiders play taps for you.

  4. The headline is so profoundly stupid, it is hardly worth responding to. How about lobbying the Supreme Court to legalize gay marriage at the shock of 50% of customers? How about prancing around in a gay pride parade endorsing and promoting one of most controversial, innately immoral behaviors of our time to the disgust of customers and shareholders? All the right moves? This guy has the optics of the worst president in history, Barack Obama, and sadly shares his politics. Cook is going down under his own weight. No doubt about it!

  5. Just wait. If Apple keeps integrating and innovating it won’t be long before we see the side of the Starship Enterprise emblazoned with the words “Built over America. Designed in Cupertino.’

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