Apple’s FIFA World Cup story hints at iWatch possibilities

“Football (Americans call it ‘soccer’) madness is breaking out across the USA for the FIFA World Cup this year, but there’s a little known Mac story behind the games, one that may have implications on Apple’s Next Big Thing, the rumored iWatch,” Jonny Evans writes for Computerworld.

“Sportstec’s SportsCode video performance analysis solution was deployed by 18 of the 32 teams competing in the World Cup this year, and six teams still in the game: Brazil, Chile, Mexico, Argentina, Belgium and France. SportsCode is a Mac-only video analysis system (with a variety of supporting tools) that, among other things, lets coaches and players review match events in real-time. It provides granular in-depth analyses that teams rely on. Sportstec also helps assess the performance of opponents, identifying strengths and focusing on their weaknesses,” Evans writes. “Why is Sportstec’s system Mac only? CEO Philip Jackson told me in 2006: ‘Macs handle video better and faster than any other platform. The system is so video-based that it needs a robust platform — the referee won’t stop the game because the computer’s crashed.'”

“What this means is that if you’ve been watching the FOOTBALL you may sometimes glimpse trainers sitting by the pitch holding a Mac. They weren’t taking a little in-match me-time to glance at phony iPhone 6 images — they’re studying the game using SportsCode,” Evans writes. “It’s not just used in football, of course: the Mac-only solution is widely use across basketball — 28 of the top 30 NBA teams — field hockey and beyond. It even has implications in health and medicine… Technology doesn’t stand still, of course, and in future we may yet see a perfect match between Apple’s sensor-laden, health-focused iWatch and Sportstec’s performance analysis system.”

Read more in the full article here.


    1. Nice one. And it’s soccer. For sissies. Yellow cards. Fake injuries. Guys rolling around on the ground faking injuries. Biting each other. Whining and bitching like a bunch a little girls. Football is played in United States of America. Can you imagine one of these soft soccer players trying to played football? Or hockey? Or rugby? Case closed on the third world sport.

      1. Right on, and it’s gridiron football for faggots. All that protective gear and game play lasts well under thirty seconds. Make that gridiron football for premature faggots.

        Now rugby, there’s a man’s sport. No protective gear and… well this video explains what rugby is all about.

          1. Whoa such an inflammatory remark. No wait a minute I’ve read lots of those here… hold on ” ima come over a shove a football up your ass” oh that’s a threat trying to oppress my freedom of speech. Be careful with that, people might get the impression that you are an Amurdican war monger, especially if it’s you and your army and then it might really back fire and you’ll find out that you are the one ending up with a football shoved up your ass just before it’s inflated.

            Plus depending on where you are from, issuing threats is illegal and not covered under the protection of freedom of rights.

            So go ahead and call me whatever you want. Threaten me at your own risk and join the line up.

      2. american football is what american husbands play whilst there wives play the real tough sport rugby.

        american football…who wear pads? women thats who. bunch of wussies. and its so so so boring. 4 hours for 8 minutes of play. no wonder noone else around the world likes the sport.

  1. Soccer —- The FOOTBALL you play with your feet.
    Futball —- The Football (ahem….Futball maybe?) you don’t play with your feet.

    This joking aside…..the aperture story is just killing me way more than this.

  2. Explains why rugby nations generally sport macs at their games, tactics play as important a role as any game due to its complexity. Ironically as a result Microsoft sponsored the last World Cup to try to counter it no doubt and stop them being on open display. Totally unsuccessful of course because clubs and vouch tries are using them again on open display. That glowing Apple was pure genius worth millions of marketing/promotional value where it matters.

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