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Apple leverages OS X Yosemite to land a hammer blow on Android

“iOS has become Apple’s flagship operating system, by virtue of the massive success of the devices that the OS powers. Apple’s iOS install base is ten times as large as its Mac install base (even though at 80 million users, the latter is now at record levels for Apple too),” Sanjiv Sathiah writes for Electronista. “Consequently, Apple has poured considerable energy in to advancing iOS. However, with OS X Yosemite, Apple has worked hard to bring the Mac OS into line with iOS, but also to make the two operating systems more seamlessly integrated than ever before. In doing so, OS X Yosemite could be the most important iteration of Apple’s desktop OS since its inception.”

“The thing that struck me most in OS X Yosemite was the new set of features that come under the banner of ‘Continuity.’ To me, this is one of the strongest assaults on Android that I have yet to see from Apple,” Sathiah writes. “With Continuity, OS X becomes the best way to get more from your iPhone than ever before – which is a very tempting carrot indeed, especially for those who want to get everything out of their devices. Automatic hotspot functionality, the ability to take and make calls from your Mac over your iPhone remotely, along with ‘Handoff’ (which allows you to pick which device suits your needs best at any given moment, whether working on an e-mail or document) all serve to enhance the attractiveness of the Mac platform to iPhone users; and most importantly, [potential] iPhone users.”

“For iPhone users who don’t own a Mac, and for MacBook owners who use an Android device, OS X Yosemite could help to drive both increased iPhone and Mac adoption. For Apple’s competitors, the thought of one or two iPhones with larger displays will have already been keeping them up at night,” Sathiah writes. “The super tight integration of iOS devices and OS X Yosemite is not something many, if any, saw coming and is like a hammer blow.”

Read more in the full article here.

MacDailyNews Take: All-Apple product users will soon have even more distinct advantages over the rest of the world.

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