“The smartphone sector has set the pace in systemic innovation, changing not just the product but the way business is done,” Haydn Shaughnessy writes for Forbes. “Apple is taking the model a step further with Health Kit [sic] and Home Kit [sic]”
“Will Apple turn the tables on Google with a well curated, responsibly managed, user-centric data model as it deepens its services in health and home? Looks that way,” Shaughnessy writes. “But Health Kit and Home Kit could also be important extensions of what we understand by a business platform.”
“In place of a two-sided market Apple is proposing to coordinate a multiparty market that will include hospitals, insurers, family doctors, labs, devices, monitoring services, analytics and users. That makes the market more ecosystem-like and poses new degrees of complexity on designing the proposition, marketing it and coordinating multiple counter-parties,” Shaughnessy writes. “On the face of it Apple becomes more like ARM, the center of a complex web of business relationships.”
Read more in the full article here.