Apple fulfills Steve Jobs’ post-PC plan by minimizing the Mac’s importance

“With iOS 8 and OS X Yosemite, Apple is finally showing us its idea of how we’ll compute in the future,” Charlie Sorrel writes for Cult of Mac. “Perhaps not surprisingly, this pristine vision of our computing destiny — unveiled after years of secret, patient and painstaking development — aligns perfectly with how we currently use our computers and mobile devices.”

“The keynote at this year’s Worldwide Developers Conference earlier this month not only showed off a new way to think about computing, based on data not devices, but also silenced pretty much every criticism leveled at the company over the past few years,” Sorrel writes. “Let’s take a look at Apple’s new way of doing things, which fulfills Steve Jobs’ post-PC plan by minimizing the importance of the Mac.”

“Instead of forcing OS X to be more like iOS (as we all thought would happen with OS X 10.10 Yosemite),” Sorrel writes, “Apple’s ecosystem instead lets each device do what it does best — and uses iCloud to tie them together.”

Much more in the badly-headlined (“Apple just obsoleted the Mac and nobody noticed”), but recommended full article here.

MacDailyNews Take: For awhile there, a lot of people were looking at iCloud and asking, “billions of dollars for that?” Now they understand.

Related article:
Why iCloud will be one of the most important products for Steve Jobs’ legacy – October 28, 2011


  1. Only pundits, tech bloggers and analysts thought Apple would try to shoehorn the mac into IOS. All anybody with half a brain had to do was to *gasp* listen to what folks at Apple have been saying for years.

    1. The whole lot of them are a bunch of short sighted buffoon’s. They lack vision and are truly narcissistic. They have to prove to everyone they are the smartest person in the room and can’t deal with it if they are challenged.

      I work with a guy like this. He literately has fits if he doesn’t feel like he’s the smartest guy in the room.

      Apple has proved over and over they are more then one step ahead of everyone else and people just need to learn patience.

  2. No other company can do this. If you share this vision, you’ll by Apple products

    If you want to use your phone to post a few pics on facebook, you might by a Samsung.

  3. Re MDN take. I’m always amazed by how short sighted dome people are, non Apple users, haters and users of other products with lower expectations I can understand but Apple users always surprise me with their narrow minded rants about this or that deficiency without ever comprehending the bigger and better picture despite previous referential events to help educate them.

    1. I’ve been wondering how far behind is the iPad compared to laptops. Is it as powerful as a laptop 10 years ago, 5 years? With mirroring I can put the iPad screen on any size monitor. Add a Bluetooth keyboard and it’s almost like a desktop workstation.

  4. What a dingleberry. Silly man. The Mac’s importance has not been minimized, it has been BUILT UPON!

    I respectfully submit that the Mac is extremely important to Apple’s plans. OS X, not the hardware, but OS X is the foundation upon which the Apple ecosystem rests. It is the powerhouse of computing that other Apple devices orbit around.

    The success of many of the other devices is in no small part due to their compatibility with OS X. Without that compatibility, (now boosted to “continuity”) they become much less interesting and certainly much less useful to most Apple buyers. Quite frankly Apple without the Mac would be just another Sony or even Samsung.

    Were OS X not there many people would simply look at who had the best phone on the market, at the moment of purchase, and that would be it.

    And it’s working both ways. I’ve had 3 notes this week from long time Windoze clients saying basically the same thing. “I’ve had enough, which Mac do you recommend should I buy?”

    What Steve Jobs was wrong about… (GASP! HORROR! Yeah, I know) was the term “PC.” The personal computer is not dead. We are not in the post-PC era. We are in the post-Windows era!

    In fact, all of our devices are PCs. The iPhone, the iPad, and the Mac are personal computers. I’m really sick of people pretending the mobile devices are something other than handheld computers. They are handheld computers that do not run Windows and are no longer marginalized by that.

    The Post-Windows era is here. Windows as a technology hegemony is over. It no longer matters if you run Windows. What matters is how compatible your browser is with open standards. What matters is how fast your broadband connections are. We’ve reached the point where it is now possible in many companies to walk in with your MacBook AIR or MacBook Pro, your iPhone and iPad, and be completely supported by their platform agnostic “info-structure.”

    So don’t go saying the Mac has been marginalized by mobile devices, if anything it has been vitalized.

    1. I agree. All the article comments about the Mac being demoted, is less important, part of the past. Hogwash. The Mac wasn’t demoted, iCloud was promoted. iOS devices are great tools for consumption, and research reading, email, and posting pictures. But when it come to doing really creative work, the Mac is still head and shoulders above the iPad. iOS devices are convenient but limited devices, and creation on them is either slow and painful or quick and simple. I can’t imagine not having an iPad. But I also can imagine not having a Mac. One doesn’t supplant the other, and one device that tries to be both will be a bad compromise (like the Surface Pro).

  5. Judging by the comments following Charlie’s nice article, people aren’t changing their minds about anything.

    Either they get it, or they continue to not get it and are unpleasant about it.

    Continuity represents another of Apple’s disruptive innovations. Check back a year from now, and you’ll be sure to see widespread adoption of this computing paradigm. If I’m wrong, I’ll give up bath salts for good.

  6. Funny how back when people were predicting the death of the PC the first time, Steve said it was very much alive and would be the “hub” for our other digital devices. This suited his purposes at the time.

    Then, when he was ready, he ushered in the post-PC age for real!

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