Bono and Jony Ive hit Cannes as Bono gets inaugural Cannes LionHeart Award for pioneering (RED)

The organizers of the 61st Cannes Lions International Festival of Creativity are proud to honour Bono, the activist lead singer of Irish rock band U2, with the first ever Cannes LionHeart Award, for pioneering (RED), a creative fusion of branding, activism and philanthropy that has generated more than $250 million for the fight against AIDS in Africa.

The Cannes LionHeart recognises the person or organization that, through innovative use of commercial brand power, has made a significant and positive difference to people or the planet.

Bono co-founded (RED) with Bobby Shriver in 2006 to engage businesses and consumers to raise money and awareness in the fight against AIDS. (RED) partners with the world’s most iconic brands, which contribute up to 50% of profits from (RED) branded goods and services to the Global Fund to Fight AIDS TB and Malaria for HIV/AIDS prevention and treatment services. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard’s Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond.

A Conversation with Bono and Jonathan Ive, moderated by Shane Smith

In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc’s Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and it’s unique collaboration with global partners – including Apple, (RED)’s largest corporate contributor to the AIDS fight – and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year. This exceptional session will be held at 15:15 hrs, Saturday, 21 June.

To date, (RED) has generated more than $250 million for the Global Fund to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100% of that money goes to work on the ground – no overhead is taken. The Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counselling, HIV testing and care services.

(RED) is a division of The ONE Campaign, a global advocacy organization which campaigns for government leaders to support programs and policies that save lives and improve futures in the poorest parts of the world. Also cofounded by Bono, ONE is nonpartisan and has more than 4 million members around the world. Together, ONE and (RED) are stronger than the sum of their parts. By increasing awareness of the Global Fund and the AIDS emergency, (RED) also helps ONE and other advocates ensure continued government support for The Global Fund.

“Bono has used his celebrity status to successfully establish a global brand, through which he has built unique relationships with other such brands, to raise awareness and funds for the fight against AIDS and achieve greater good for humankind,” says Terry Savage, Chairman of Lions Festivals, in the press release. “We are delighted and privileged that Bono will share his inspirational story with our Cannes Lions delegates and we look forward to presenting him with the first Cannes LionHeart in recognition of his achievements.”

Bono will be presented with the inaugural Cannes LionHeart, an honorary award presented in exceptional instances, on Saturday evening, 21 June, during the final awards ceremony of the festival week.

Source: Cannes Lions

[Thanks to MacDailyNews Readers “Dan K.” and “Justin” for the heads up.]

Related articles:
Tony Fadell denies buying Apple’s Product (RED) Mac Pro, gold EarPods at auction – December 13, 2013
Buyer of Product (RED) Mac Pro, rose gold EarPods revealed as ‘Father of the iPod’ Tony Fadell – December 11, 2013
First official new Mac Pro sold sets all-time record for most expensive personal computer at $977,000 – November 24, 2013
18 of the best designs of all time, as chosen by Jony Ive and Marc Newson – November 18, 2013
Jony Ive and Marc Newson create a sleek one-off aluminum desk – October 11, 2013
Jony Ive’s one-off Leica M camera revealed (with images) – October 8, 2013
Apple designer Sir Jonathan Ive to design one-of-a-kind single-edition Leica M camera for charity – September 18, 2012
Apple’s Jony Ive, designer Marc Newson, U2′s Bono team up to auction 18k rose gold EarPods for charity – September 9, 2013

1 Comment

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.