“After years at the top, Apple’s brand appeal suddenly appears eclipsed by Google,” Jonny Evans writes for Apple Must.
Evans wonders, “Might it be connected with the fact that Google News is the world’s main conduit for general news information these days, and Google controls the algorithms which decide the sites who get the traffic, and what sort of stories it will dispense that traffic (and their business), too?”
“Of course, it wouldn’t be the first time the company has used search results to favour its own business above others,” Evans writes, “but in this case all I can do is ask the question: ‘Has Google gone thermonuclear?'”
Read more in the full article here.
Google overtakes Apple to become 2014 BrandZ Most Valuable Global Brand – May 21, 2014