Beleaguered Microsoft is a total embarrassment

“Microsoft needs to learn from BlackBerry,” Rocco Pendola writes for TheStreet. “It needs to understand consumer psychology. If you’re going to face the consumer you better be good at it. Because, if you stink, the consumer will eventually push you out of the enterprise all together. You do remember when we were told large organizations would never drop BlackBerries for iPhones, right?”

“If Microsoft exits the consumer business, it can focus solely on fighting Google and others in the enterprise,” Pendola writes. “But it will do it — and this is key — without that BlackBerry-like overhang. It won’t have to worry quite as much about being uncool and unwieldy with consumers, who will then urge IT departments to dump both the enterprise versions of Microsoft’s consumer products and Microsoft’s more hardcore enterprise-only products. You don’t see people running around demanding that their company stop using IBM stuff. Not at all. Because when they think of IBM they don’t think of it as a consumer company. There’s no need for IBM to be cool. It performs critical functions — nobody outside of IT knows or cares exactly what — so it stays. Microsoft needs to become IBM.”

“Satya Nadella should be ashamed of himself for even going along with the introduction of yet another Surface tablet,” Pendola writes. “He should be discredited for lame attempts at making it appear relevant. It’s not. Microsoft knows this.”

Read more in the full article here.

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36 Comments

  1. Maybe they should get out of the tablet business and the operating system business and just stick with the office productivity suite business? And drop the crummy subscription plan? Wouldn’t that be reasonable?

  2. Microsoft’s strengths, so to speak, are its back-end systems (Servers and related products and services), and the ability to run legacy software and hardware. They should exit the Consumer side, which for the purposes of this thread, are Windows, the Office productivity suite, all hardware except possibly the keyboard & mouse combo, and their various hardware consumer efforts (Zune, Xbox, etc). This will effectively shrink the company down to about a third of the size they are now – or less – but at least they will survive. If they refuse to voluntarily downsize, they they will implode, and it’s impossible to say what the end result will be. Regardless which way it happens, by the end of this decade, Microsoft will be a much smaller company.

  3. If anyone wants some comic reading, go to the original article on The Street and take a gander at the comments. I cannot believe the number of delusional people who think Microsoft can do no wrong and Surface is the greatest thing since sliced bread.

      1. “the current clown car careens into the circus centre to the cacophonous clatter of the calliope and a cautious collection of kudos from the clenched clutch of Coke-bottle clod.”

        if you’re going to alliterate, don’t fsck around.

            1. I feel like the boy who, while trying to impress the cute, freckled girl, successfully performed a flawless somersault that risked permanent cervical damage…the exact instant her head was turned.

    1. I understand the people who are locked into Microsoft because their business is locked into Microsoft.

      But these people with an actual personal choice, quoting the mantra like they’re dead inside with no will of their own. I have this compulsion to pull out my wooden stake and hammer…

    2. I agree about he comments with the original article. Those are the delusional folks who want to believe something despite all the evidence to the contrary. They just make the world more fun!

  4. If you think Microsoft’s beleaguered; how about Google? They’re all over the place and still can’t make any $ beyond ads- a shrinking market on the PC side and no $ on the mobile side. Ain’t that beleaguered?

    1. Google doesn’t need to make any $ beyond ads. When it comes to Internet advertising, nobody even comes close.
      Everything else is an experiment with their $billions of pocket change.

    1. I think this was in the pipe and Satya, rather than killing it outright, gave the hardware team enough rope. He’s still establishing himself, consolidating power in the byzantium that is Microsoft. This Surface 3 looks just as weak as the previous two incarnations of the Frankenstein monster. If it fails, it won’t tarnish him but the previous strategists, and he can pull the plug without an internal revolt—then refocussing the company on enterprise services. He’s fording a stream skipping from stone to stone. I see IBM at the other side.

    1. Yes Ballmer was a more satisfying choice from Central Casting as a doofus looking, fat, clumsy & oafish, terrible vertical dancing, gas baggy, tongue sticking out, Uncle Fester resembling CEO. Audiences are still laughing at that choice, hard to top.

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