“Microsoft didn’t do well selling the first and second generation Surface tablets. Those tablets were not pure, mainstream tablets,” John Martellaro writes for The Mac Observer. “So Microsoft has altered its strategy with the Surface Pro 3 to go after notebook computers. The result? The true toaster-fridge makes its debut.”
“First, some background. The origin of this phrase, toaster-fridge, seen in several variations (FridgeToaster) stems from a statement Apple CEO Tim Cook made in April 2012. An analyst at Apple’s earnings report asked about whether Apple might pursue a tablet-laptop hybrid. Mr. Cook responded. ‘You can merge a toaster and a refrigerator, but that’s probably not going to be pleasing to anyone,'” Martellaro writes. “Ever since then, the legendary term toaster-fridge has come to suggest an inadvisable, force-fit merging of the two platforms, to no good end, and to no good understanding of the market.”
“There are a multitude of reasons why the Surface Pro is a bad idea,” Martellaro writes. “But before I get into that, it’s worth noting that companies tend to have a certain momentum in their thinking and manufacturing. There’s a mentality that if only a few tweaks are made, the company can be saved the embarrassment and effort of changing gears. I believe this is what happened to Microsoft with the Surface Pro 3.”
Much more in the full article – recommended – here.
MacDailyNews Take: Microsoft is trying to force a market to exist that simply does not – and that is as sure a recipe for failure as anything. Microsoft is as delusional, or even more so, than ever. 🙂
Sleep tight, Satya.
Surface Pro 3: Microsoft seems more confused about the future than ever – May 21, 2014
Microsoft shows 12-inch ‘Surface Pro 3′ tablet, starts at $800 – May 20, 2014