“Two of the original rainbow apple signs that adorned Apple’s Cupertino (Calif.) headquarters are up for sale. Bonhams auction house expects the signs, which were removed from the company’s headquarters in 1997 and ‘given to a longtime Apple employee,’ will fetch $10,000 to $15,000,” Belinda Lanks reports for Businessweek. “Although the iconic symbol has long been synonymous with Apple, it wasn’t the company’s first logo. That was a 1976 lithographic scene of Isaac Newton sitting under a tree below a dangling apple, wrapped in a banner emblazoned with ‘Apple Computer Co.'”
“As you might expect, that logo didn’t last long. A year later, Steve Jobs ordered a redesign from Rob Janoff, with a single direction: ‘Don’t make it cute,'” Lanks reports. “The resulting, albeit slightly cute, mark came to symbolize the company’s simple, friendly user interface. A monochromatic version is still stamped on all Apple products today.”
“The auction, titled The Story of the 20th Century, also includes a prototype featuring an awkward vertical screen,” Lanks reports. “The model was created by the Apple Industrial Design Group and Matrix Product Design and dates from around 1989, when the company was working on the LC.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “BD” for the heads up.]