“My first reaction to [the] news that Apple is nearing the close of a $3.2 billion deal to purchase Beats Electronics was one of worry, but not for the reasons that I saw in much of the commentary from others,” Zac Hall writes for 9to5Mac. “I’m less concerned with what Apple could have planned for the headphones business or that the price tag is so high; after all, it’s exciting to think that Apple could make a major acquisition (its largest yet) after somewhat of a quiet period. What worries me is what Apple has planned for the not-so-popular-yet subscription streaming service Beats Music.”
“While I don’t believe this deal is entirely about the tiny subscription music service that is Beats Music, that’s where my concern largely exists,” Hall writes. “I’ve been using Beats Music over the last month and I’ve been really impressed. I’ve even become somewhat of a Beats Music advocate among my circle of friends and family. Beats Music’s ability to recommend bands, albums, and playlists so aggressively and accurately has continued to surprise me more than any other service to date.”
“The secret sauce is said to be in the editorial team behind the service,” Hall writes. “I can’t help but worry that this reported deal might mean the end of something that has really excited me: a music service that I actually feel good about paying for… My concern is largely with what will happen the Beats Music in the near future. If the deal is signed, congratulations to the team that built the service, but Apple: please don’t ruin Beats Music.”
Read more in the full article here.
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