Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.
According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S. TV home now receives 189 TV channels — a record high and significant jump since 2008, when the average home received 129 channels. Despite this increase, however, consumers have consistently tuned in to an average of just 17 channels.
This data is significant in that it substantiates the notion that more content does not necessarily equate to more channel consumption. And that means quality is imperative—for both content creators and advertisers. So the best way to reach consumers in a world with myriad options is to be the best option.
Source: The Nielsen Company
MacDailyNews Take: Now, there’s an industry that’s ripe for disruption.
If only Apple had someone like Steve Jobs who could get the ink on the contracts. Force of will. Charisma. An unmatched track record. You know, the good stuff!
Unfortunately, we’re just not seeing much out of Eddy Cue beyond a mediocre iTunes Radio, some nascent CarPlay rumblings, slowly improving Maps and Siri, and some time spent at Ferrari board meetings. We really can’t blame Eddy; without a giant like Steve Jobs by your side it must be tough to get the ink. Ah, the post-Steve Apple.
Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatloads of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.
Of course, if pure à la carte existed, we’d end up with 17 channels, which is a whopping five (5) channels more than we had before cable television (2-13), so some sort of bundling probably has to exist for the foreseeable future regardless of what Apple manages to do.