“In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple’s patents,” Juli Clover reports for MacRumors.
“First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued that the specific features patented by Apple, such as slide to unlock, made Samsung’s devices far more appealing to consumers,” Clover reports. “To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others.”
“Following Hauser’s testimony, MIT-trained economist Chris Vellturo took the stand to explain how Apple arrived at its $2 billion number,” Clover reports. “The damages, he said, are a mix of lost profits and estimated reasonable royalties on the millions Samsung devices that have been accused of infringing on Apple’s patents.”
Read more in the full article here.
I suspect that judge Koh will continue to allow Samsung to thumb its nose at the American intellectual property and patent laws with impunity.
She’s clearly a blundering judge, if not a biased judge.
Pay Up Samsungg!!!
Please let justice happen!
Wow…what a sham the legal system is. It seems to benefit the lawyers more than the parties involved.
The problem is the lack of reasonable outcomes, and the time it takes to process lawsuits. The lawyers get paid for their services, with informed consent from their clients. Whipping up animosity against the lawyers for getting paid for their services is disingenuous, and an appeal to apathy on the part of aggrieved plaintiffs. This sour grapes “justification” for not pursuing justice is just an excuse for inaction.
“To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others.” Personally I would want to see what the survey questions were and whether there was a balance of features represented including some not present on iOS. The results of he survey are being used to ‘prove’ that those features were somehow key to the purchase of a Samsung device over Apple devices but does not seem to take into account features that may have been available only on Samsung devices which may have been significant in the purchasing decision.