“The New York Times Company is releasing two new apps for the web and Apple devices that give loyal readers varying access to the newspaper’s digital content,” Jacqueline Sahagian reports for Wall St. Cheat Sheet.
“NYT Now is more for the casual reader of The Times. Costing $8 a month, the app will at first be available only for iPhone and iPod Touch in addition to online, and will be complementary for current subscribers of either the print or digital versions of the paper,” Sahagian reports. “The Times Premiere app is targeted towards major news junkies or perhaps people doing research that would benefit from unlimited access to behind-the-scenes items and other “exclusive benefits” for $45 a month, or $10 a month extra for current home delivery subscribers.”
Sahagian reports, “‘The launch of NYT Now marks a significant point in The Times history as it is the first mobile product with its own dedicated editorial staff that offers a particular selection of Times stories,’ added Jill Abramson, The Times’s executive editor. ‘NYT Now cuts through the vast amount of content available on the web and social media to provide the most essential stories of the moment, hand-selected by some of the most thoughtful and discerning journalists in our newsroom.’ It’s a perk for Apple that it’s the first company to gain access to the new apps, although developers frequently choose to make apps for iOS first since the platform is so popular. It’s unclear if the apps will be made specially available for the iPad as well, although iPad users will have access to the iPhone versions. The company didn’t say if or when an Android version of the apps will be made available.”
Read more in the full article here.
MacDailyNews Take: This is great! Now, when the NYT baselessly goes after Apple in quest of Pulitzers, Apple device users can be the first to know!
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