Apple CEO Tim Cook, who has not been shy on the emailing as of late, has sent out a lengthy letter to all of his employees that is a direct response to these recent reports of factory worker mistreatment. Cook’s opening:

As a company and as individuals, we are defined by our values. Unfortunately some people are questioning Apple’s values today, and I’d like to address this with you directly. We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don’t care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It’s not who we are. For the many hundreds of you who are based at our suppliers’ manufacturing sites around the world, or spend long stretches working there away from your families, I know you are as outraged by this as I am. For the people who aren’t as close to the supply chain, you have a right to know the facts.

Some key points from the email:
• Every year we inspect more factories, raising the bar for our partners and going deeper into the supply chain. As we reported earlier this month, we’ve made a great deal of progress and improved conditions for hundreds of thousands of workers. We know of no one in our industry doing as much as we are, in as many places, touching as many people.

• We are focused on educating workers about their rights, so they are empowered to speak up when they see unsafe conditions or unfair treatment. As you know, more than a million people have been trained by our program.

• We will continue to dig deeper, and we will undoubtedly find more issues. What we will not do — and never have done — is stand still or turn a blind eye to problems in our supply chain. On this you have my word. You can follow our progress at

Read more, including Cook’s full letter, at 9to5Mac here.

MacDailyNews Take: Overheard at FUD, Inc.:

Well, boys, those were some $%&@!# earnings. WTF are we going to do now? Apple’s isn’t just taking a bigger slice, they’re taking the whole $%&@!# pie!

There’s no new iPhone yet, so we can’t take something like attenuation and blow it all the $%&@!# out of proportion. There’s no new iPad, yet, so we can’t say that it’s so thin it cut off a little old lady’s arm in Sheboygan. We need something to give the public a least a little pause or we’re $%&@!# dead.

Hey, what about the old “Chinese slave labor” angle? Make those $%&@!# Jobsian perfectionists look like greedy $%&@!# evil overlords. Use their money and success against them. Ooh, I like it. I really like it.

Yeah, yeah, dummy, I know we all use the same Chinese company for assembly. And, yes, my little $%&@!#, I know they’re the best paid factory workers in China, because of Apple, no less. Don’t ever say that aloud again, you $%&@!#. Nobody cares about the facts. This is $%&@!# FUD, Inc.! All of our $%&@!# phones attenuate, too, you $%&@!# moron!

Perception is everything. Repeat it enough times and the $%&@!# suckers of the world lap it up like candy and start repeating it like parrots.

Quick, call up our friends at the paper!

Related article:
In China, human costs are built into iPads and tens of thousands of other non-Apple products – January 26, 2012