‘Haunted Empire’ details how Eddy Cue won over Steve Jobs, when Jobs nixed an Apple HDTV, and much more

“The premise of Yukari Iwatani Kane’s upcoming book, Haunted Empire: Apple After Steve Jobs, is that Apple under the reign of Tim Cook is still struggling to secure its footing following the passing of Steve Jobs,” Yoni Heisler reports for TUAW. “Kane argues that without Jobs steering the ship, Apple has lost some of its innovative spirit and is already in the midst of a massive transformation, devolving from a great company into a good one.”

“I was lucky enough to receive an advance copy of the book,” Heisler reports, “and while I plan to have a full review up soon, I’ve already stumbled across a few anecdotes worth sharing.”

Read more in the full article here.

Related article:
Tim Cook described as ‘riveting,’ a ‘machine’ in new book ‘Haunted Empire, Apple After Steve Jobs’ – March 1, 2014

20 Comments

    1. I’d rather have a dick in charge of Apple than a Mr. Potato Head that sends me to sleep every time he speaks. Steve created sparks and from those sparks flew originality and creative innovation. He also had taste, something that Cook is obviously missing. Taste and elegance, something that cannot be found in Cook’s DNA, no matter how hard you search.

      1. You’re right Jo. Excellent logic. I suppose by the same logic Hitler wasn’t a scumbag because he never personally tattooed your arm and gassed your friends? I pretty clearly state that I miss knowing he was in charge. He was brilliant beyond compare. That said, he beaned people in the forehead with pens when they said things he didn’t like and called others pieces of shit. That counts as dick-behavior in my book.

        1. Um, I’d like to apologize for that last post. It’s never cool to casually reference the holocaust. If I could delete it I would. Please accept my apologies.

          1. … may well be true, it just does not apply in this case. Jobs was not compared to Hitler. @Higo called Jobs a dick – while calling him brilliant. From what I’ve heard, that’s the case. @Higo then referred to Hitler to counter what @Jo said.
            Me? I think Cook is doing a pretty good job. It can be rough following iconic greatness and Cook pales beside the memory of Jobs. Anyone surprised?
            @Derek? Let’s try reading what we are replying to – first.

            1. The problem with “Dick” argument is that Jobs was “dick” to those to whom he was “dick”, and he was not dick to those to whom he was not “dick”.

              The point is that in reality Jobs was never “dick” to most of people, but you mostly hear stories from the vocal minority due to sensationalism.

  1. As I’ve said here several times, you cannot overlook the influence, vision, and importance of both Eddy Cue and Phil Schiller at Apple, both during Steve Jobs tenure and since.

  2. The way it looks to me, it took Steve Jobs to pull Apple together and point it in the right direction. And he had enough time to make it stick.
    Apple knows what it does and where it is going.
    The people at Apple are being channeled in that direction.

  3. The book may be different, but there is nothing in the linked article that supports the opening statement

    “The premise of Yukari Iwatani Kane’s upcoming book is that Apple under the reign of Tim Cook is still struggling to secure its footing following the passing of Steve Jobs,” … and that “Apple has lost some of its innovative spirit and is already in the midst of a massive transformation, devolving from a great company into a good one.”

    1. from Wikipedia on Roger Smith
      “Smith’s tenure is commonly viewed as a failure, as GM’s share of the US market fell from 46% to 35%, and it took on considerable debt causing it to lapse close to bankruptcy in the early 1990s. As a result, CNBC has called Smith one of the ‘Worst American CEOs of All Time’…”

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