“Samsung spent big bucks to advertise during the 86th annual Academy Awards and to get host Ellen DeGeneres to take some high-profile selfies with a Samsung smartphone during the Oscars broadcast,” Patrick Seitz reports for Investor’s Business Daily. “But it was social media company Twitter (TWTR) that stole the show on Sunday.”
“In one stunt, DeGeneres took a self portrait with a pack of A-list stars including Jennifer Lawrence, Bradley Cooper, Brad Pitt, Meryl Streep and Julia Roberts,” Seitz reports. “Her stated goal was to produce the most retweeted photo ever on Twitter. It worked. As of noon Eastern time Monday, the snapshot had been retweeted more than 2.7 million times… The Oscars photo showed “the power of Twitter as the perfect companion to TV,” Twitter said in a blog post. More than 14.7 million Oscar-related tweets were sent worldwide during the three-and-a-half hour telecast, Twitter said”
“Several times during the broadcast, DeGeneres referred to Twitter and its use of hashtag trending topics. She took a blurry selfie from the stage with the hashtags #Oscars, #blessed and #blurry,” Seitz reports. “The blurry photo certainly didn’t help Samsung. In fact, the three photos that DeGeneres took with the Samsung smartphone on stage and in the audience Sunday night all suffered from blur. Maybe that’s why DeGeneres switched to an Apple iPhone for backstage shots…”
Read more in the full article here.
“Samsung did not immediately respond to a request for comment from CNN. Several other photos DeGeneres posted were sent using an Android device, most likely the Samsung phone she used to pose with Bradley Cooper, Meryl Streep, Brad Pitt and a handful of other A-list stars,” Mat Smith reports for CNN. “A similar faux pas occurred in 2012, when after weeks of talking up Microsoft’s Surface tablet, talk-show queen Oprah Winfrey sent a Twitter message touting the product to her 14.8 million followers. However, Winfrey — or whoever managed her Twitter account — sent the tweet from an iPad.”
Smith reports, “And singer Alicia Keys claimed she was hacked after she was caught tweeting from an iPhone last year while serving as a “creative director” for BlackBerry.”
Read more in the full article here.
MacDailyNews Take: Smirk.
[Thanks to MacDailyNews Reader “MacPatty” for the heads up.]
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