“For several years, Apple engineers have endured catcalls to deliver technology for mass consumption, rather than strictly luxury tastes,” Kofi Bofah writes for Seeking Alpha. “To date, the premium Apple brand has largely remained above the fray of engaging within any price war with the likes of Samsung, Amazon, Microsoft, and Google.”
“The iPhone 5C was actually a compromise between the idealism of those arguing for an all-inclusive Apple and the exclusive legacy of the late Steve Jobs. For an added touch of symbolism, the Apple iPhone 5C and 5S both hit shelves at the same time, on September 20, 2013,” Bofah writes. “Still, within a few short weeks, Big Media erroneously trashed the iPhone 5C into the bargain bin alongside the Microsoft Surface, Windows 8, and BlackBerry (BBRY) 10. By October, Eric Dutram and Zacks had already dismissed the iPhone 5C as an ‘ongoing disaster.’ In retrospect, however, Apple iPhone 5C haters were in the market for fried ice. The 5C was no flop.”
“If anything, iPhone 5C related sales figures and commentary support Apple’s dominance as the alpha consumer electronics movement,” Bofah writes. “Going forward, any perceived fallout from the iPhone 5C launch should actually power long-term outperformance in Apple shares.”
“The 5C actually fared quite well, as a replacement for the largely discontinued iPhone 5 and direct competitor against the Samsung Galaxy line. Research firm Counterpoint actually listed the 5C as the world’s fourth most popular handset through October 2013,” Bofah writes. “The iPhone 5S, iPhone 5, Samsung Galaxy S4, and Samsung Note III rounded out the top-five. The Apple iPhone 5C was never meant to be a blockbuster. The 5C was actually a smash hit when graded for its supporting role.”
Read more in the full article here.