Will Apple hold a special event this month?

“Will Apple hold a special event within the next few weeks?” Mark Reschke writes for T-GAAAP. “In the past, CES would come and go, and then Apple would swoop in the following week with their own special event, sucking the media attention completely away from the varied vaporware revealed in Las Vegas.”

“Over the past three years, Apple has shifted to holding more events in March, June or the fall timeframe, largely ignoring CES — as if irrelevant to the industry, and certainly to Apple,” Reschke writes. “Apple may be on target with ignoring CES, as it is often nothing more than a lot of hype and spec. sheets, with little for anyone to tangibly buy into for the new year.”

“2014 looks even less likely Apple will need to juice the market with something new during January-February, as China Mobile will be launching iPhones on January 17. The China mobile launch is as big, if not bigger, than any special event Cupertino could muster,” Reschke writes. “Apple would seem more likely to hold a special event around March, but for what is the big question.”

Read more in the full article here.


      1. Hannah’s Second Law of Headlines is an adage that states: “Any headline which contains the word ‘Apple’ and ends in a question mark signals the article as empty, self-serving clickbait.”

  1. The timing of CES never made any sense to me. A place to display all the latest products that missed the Christmas shopping season.
    Merry Christmas, here’s the latest update that makes the gift you JUST received obsolete.

    No wonder Steve (that other one) never liked CES.

    1. That is because you can’t invent the vaporware until you see what Apple sold during the holidays!

      This gives the bloodsuckers enough time to actually make the vaporware or give up trying.

    2. “The timing of CES never made any sense to me. A place to display all the latest products that missed the Christmas shopping season.”

      CES is a trade show. It’s primary purpose for years has been to bring those making purchasing decisions for retail companies together with vendors. If you go today, and take a close look at the suits, you’ll see most booths very busy with this activity (look for the order sheets). With this in mind, January makes perfect sense because stores just finished blowing out their inventories for Christmas and buyers need to know what to order for the coming year.

      Of course CES also has keynotes and other industry things geared towards the press, but again, a lot of this makes sense for January as companies have just ended the year and can start doing “state of the industry” conversations about the upcoming year.

      CES never made sense for Apple, but then again, it doesn’t make a whole lot of sense for many people who go as attendees, nor is it cost effective for many vendors.

      I’ve been going since 1995 to cover it as press for various companies. I always forget how much I hate it and find myself volunteering to go each year.

  2. Love him or hate, Rush gave three reasons of why he doesn’t talk about CES in his current event news program…

    3) Half the products there won’t be produced.
    2) Of those produced some take three years to show up
    and the number one reason Rush Limbaugh doesn’t talk about CES…

    1) NO APPLE!

    1. More like:
      1) He doesn’t know enough about the field to talk about it.

      2) He doesn’t have the resources to compete with the tech media companies.

      3) He doesn’t have the physical ability to walk the halls.

      No Apple at CES? Are you kidding? There are thousands of booths there with Apple related products.

    1. Oh man I still get chuckles at why a million dollar egotistical director like Michael Bay can’t think off the cuff and yak his fool head off on demand. I’ve talked with director James Cameron on several occasions and he won’t shut up! 🙂

  3. Is it me or does this sentence make no sense at at all: “When Apple produced a special event is something Apple once made an absolute science.”

    Relax, I’m not from the grammar police.

  4. Interesting that the Apple financial results are to be announced unusually late in the month after the close of the quarter. Why? Last time they were late it allowed for an iPhone announcement to happen before the call. Thus the guidance for the coming quarter could be seen in the light of the announcement.
    It would not surprise me if there were some announcement just before 27th January.

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