“The big moves for Apple in 2014 people seem to think ‘Apple’ needs to do are: A TV; a smart watch; a bigger iPhone; [and] a bigger iPad,” Ben Bajarin writes for Tech.pinions.
“Let me just say, don’t be surprised if Apple releases none of these things in 2014,” Bajarin writes. “Pundits and critics will hoot and holler that Apple has gone stale and other non-helpful online banter. Getting to the crux of why pundits errors reveals what I love most about Apple’s strategy.”
“The broad claims that are made about what Apple should do are almost always based around competitive reasons. Folks claim that because Apple’s competition is doing something that Apple should also or they will lose. Yet what I love about Apple’s strategy is that it is never around what the competition is doing,” Bajarin writes. “In fact, Apple’s strategy is best understood within the view that internally they literally believe they have no competition…”
Much more in the full article – recommended – here.