Apple’s iOS destroys Android with five times higher online sales

The IBM Digital Analytics Benchmark reports that the online shopping trends we saw for Wednesday, December 25th, Christmas Day.

“Overall Christmas Day online sales were up 16.5 percent over the same period last year,” IBM Digital Analytics reports.

• iOS vs. Android: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

• Mobile Traffic and Sales: Mobile traffic was the highest we’ve seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year. Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012.

• Smartphones Browse, Tablets Buy: Smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 19.4 percent of all online sales, more than twice that of smartphones, which accounted for 9.3 percent. Tablet users also averaged $95.61 per order, versus smartphone users, who averaged $85.11 per order.

• The Social Influence – Facebook vs. Pinterest: Shoppers referred from Facebook averaged $72.01 per order, versus Pinterest referrals, which drove $86.83 per order. However, Facebook referrals converted sales at nearly four times the rate of Pinterest referrals, perhaps indicating stronger confidence in network recommendations.

Source: IBM Digital Analytics Benchmark


  1. It is not necessarily a logical extension that more web traffic by cell phones mean that the cell phone is the preferred web surfing device. You use what you have, if you have to. There are a lot more cell phones than tablets or computers. There are also more Android devices. The fact that, even with more devices Android gets used less, and for smaller purchases should be a wake up call to a lot of you “analysts” out there and your particular “reality field”.

  2. But, but, market share, Market Share, MARKET SHARE!!!
    Android is winning, iOS is dead in the water, right?

    I suspect that in fact, iOS in fact,plays in a different market than the one Android plays in.

    1. We’ll see another article soon about how Android is kicking Apple’s ass in units sold. Funny how those articles never mention how iOS has the overwhelming share of internet use and online shopping. Because if they mentioned both of those statistics in the same article, they’d have to address what it means: that many Android devices aren’t used very much.


  3. I recently was forced into buying apple products(i pad) by my wife. Worst mistake I’ve made as a consumer. Granted I am not versed in apple products, however the user interface is counter intuitive and anything I can do easily with my android device (samsung galaxy III phone) is impossible or difficult on the Ipad.

    I find it astonishing so many people prefer apple products. They are user-unfriendly, overpriced. There are apps for android that emulate iOS, so, if you desire, apple apps can be used on android. I’m sure the reverse is true, except, would Steve Jobs allow you to install that on his devices? After all, apple knows best, right, if they didn’t make it we don’t need it. Sheep.

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