Tim Cook memo to Apple employees: We have ‘big plans’ for 2014 that ‘customers are going to love’

“This morning, Apple CEO Tim Cook sent a lengthy memo to employees as a reflection of the soon-ending 2013 and the upcoming year of 2014, according to multiple sources,” Mark Gurman reports for 9to5Mac.

“In the letter, Tim Cook discusses people experiencing Apple products this holiday season, the Apple products launched throughout 2013, and corporate initiatives,” Gurman reports. “Perhaps most interestingly for customers excited about Apple’s future, Cook teases some big plans for 2014. ‘We have a lot to look forward to in 2014, including some big plans that we think customers are going to love,’ Cook tells employees.”

The full email from Cook to Apple employees:


This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,


Read more in the full article here.


  1. Tim said this year will have new category products ! Now what , the NEW ipad air ?
    I was cheated by Tim cook for their amazing new products in the pipelines . Go search how many times these said in the Apple result reports .

    I won’t be surprised if that thing customers will love is the NEW iPhone , NEW ipad !!!

    1. Don’t worry Raymond. Tim has your anti-gravity and time machine iCar in work and it should be out by mid 2014. Of course you will find fault cause it has a manual transmission. But hey, keep wishing.

      Right??? /s

    2. Hey.. HAY Monger Raymond… What has Microsloth, Gaggle… or for that matter SamSCUM done for you lately? What company implemented the largest share buy back in history? What type of dividend does Gaggle offer? You are arrogant, naive & more to the point incapable of producing your own thoughts to come to grips with the FACT that AAPL is a profitable tech company. I bet in your own little pea brain of yours you believe & trust the most unethical companies in history.
      I nominate you Raymond, for King BOZO. You are SHIT. Now go back to whatever country from which you came from and go outside and play hide and go FCK yourself.

    1. And of course you have some WonDeRfuL ideas, anonymous coward ‘I love Apple’, to contribute to the world. And thank you for your ‘courage’ to let us know who you are so you can receive credit due for your terrific contributions here at MDN. Watch for that fake-nick ‘I love Apple’ everyone! He’s our savior.

      *GAG* 🙄

  2. I’d be happy if my friend’s Windows 8 machine could recognize his iphone but alas…that ain’t happening. I appreciate the secretive nature of Apple…but at some point the platitudes wear thin.

      1. I suggested he get a Mac Mini…Trying to solve the problem for him yesterday…down the rabbit hole I went… into uninstalling, reinstalling, searching for device drivers, checking the control panel, trying to get it to see the device…but no joy. In other words…Windows…no joy. He agreed that Windows in almost any flavor sucks the life out of every moment you use it as you so often must plow through jargon and links to other jargon laden bullshit to solve what should be a very simple problem. I told him get a mac mini and parallels if he must have Windows…He’s considering it. In the meantime he can’t upgrade his iPhone 4 to iOS 7…or synch his music or anything else…ridiculous.

        1. Does he have iTunes installed…? It might be necessary for his iPhone4. I don’t have an iPhone (or any “smartphone”) and I don’t use Wintel, but I’m sure older iPhones were synced through iTunes on either Mac or PCs.

  3. Sorry but Tim Cook never said Apple would introduce new product categories in 2013. And what new categories do people actually want Apple to enter. When the “iwatch” rumors cme up people say they wouldn’t buy one and nobody wears a watch anymore. When the “iTV” rumors come up people say Apple is nuts to release a TV and that hey have a perfectly good television st home right now. But then people whine about Tim Cook not announcing new product categories.

    1. Oh come on. Let’s compromise. How about Apple puts out a new gee whiz gadget that nobody wants or needs and is as mediocre as their so-called ‘competition’. Wouldn’t that be exciting? Wouldn’t that silence all the critics that say Apple can’t invent anything new and original anymore?

      Hey Apple. How about this: The iCool.
      A combination floor fan and iTV! When it’s hot in the room, the fan is running and you’re cooling off. When it’s cool in the room, the fan shuts off, the LCD louvres close and you’re watching iTV with access to all the Internet media on the planet. Then when it gets too hot again to watch TV, the fan starts up, the louvres open and you’re laying back staying cool.

      It’s all yours Apple! A great new, inventive, innovative device no one ever thought of before that will make the critics shut up while Apple racks up $0 in profit! The iCool might even put Apple R&D in the red. Isn’t that terrific!!!!

      😛 😉

      1. Well, nothing seems to silence the critics for long. They have a playbook, “Style Manual of Dissing”, they can refer to when they run out of ideas.

        Speaking of ideas, yours is not all that preposterous when I think about it. It would have come in pretty handy for Dante…

        1. Yes! Imagine having ‘iCool Glass’ for your head. You could tour hell knowing that when things get much too hot, you iCool Glasses will flip on the fan and cool your tired eyes while you get to watch the worst of satanic torments. Then in the less infernal, more boring areas of hell, you can tune out and watch Hellraiser I and II all to yourself.

    1. That would be cool, but more immediately, I want a black keyboard and mouse (and MagicPad) to go with the Pro. And how ’bout a display with Thunderbolt 2 and USB 3 ports?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.