“Apple, Google and Microsoft all want to be your phone company. But with both competitors’ communication offerings in disarray, Apple has an opportunity to offer the best, most elegant and integrated communication platform,” Mike ELgan writes for Cult of Mac.
“All they have to do is keep moving in their current direction, make a couple of key rumors come true and keep Steve Jobs’ promise about FaceTime,” ELgan writes. “Apple’s total communications system now includes FaceTime Audio, FaceTime Video and Messages all of which will soon be supported by all iOS and OS X devices.”
“The ultimate future home run, of course, is when Apple does and should auto-select how to make calls. In other words, you call someone by taping a face or phone number and your phone, tablet, laptop or desktop connects the call through FaceTime Voice or the phone system depending on whether the other person has FaceTime Voice and also depending on the speed of the data connection,” ELgan writes. “In fact, the biggest opportunity for Apple in communication generally is the gradual removal of the need for users to make any decisions or know anything before connecting with people.”
Read more in the full article here.
OS X Mavericks 10.9.2 beta reveals FaceTime Audio for Mac – December 19, 2013
FaceTime Audio is Apple’s biggest little feature addition in iOS 7 – September 23, 2013
Carrier disruption? Apple’s iOS 7 FaceTime Audio brings free long distance calling to iPhone users – June 12, 2013