“Now TV, the contract-free, pay-as-you-go television streaming service from British broadcaster Sky, is now available on Apple TV in the UK,” Nick Summers reports for TNW. “Oddly, the service will only support the Sky Sports Day Pass, which offers 24-hours of unlimited access to Sky’s six sports channels, out of the gate.”
“With Apple’s petite set-top box, viewers are able to bill the pass – currently £9.99 – to their existing iTunes account and access the following: Sky Sports 1, 2, 3, 4, Sky Sports F1 and Sky Sports News,” Summers reports. “Support for Apple TV is notable, although the omission of Sky’s entertainment channels, including Sky Movies, will be a disappointment to some [it’s a licensing issue].”
Read more in the full article here.