“Consumers who intend to purchase a tablet within the next three months overwhelmingly say they will choose one of Apple’s iPad models, a new survey shows,” Shane Cole reports for AppleInsider.
“The November study, from consumer research agency Changewave, showed that of the 13 percent of respondents who said they would be in the market for a tablet over the holiday season, less than one third would consider an option other than an iPad,” Cole reports. “Apple’s 72 percent share represents a 17-point jump since the agency’s August survey, conducted before the introduction of Apple’s new iPad Air and iPad mini with Retina display.”
Cole reports, “None of Apple’s competitors touched double digits in the most recent round.”
Read more in the full article here.