“As part of a holiday sale starting Friday, Wal-Mart plans to offer the iPhone 5c for $27 with a two-year contract from AT&T or Verizon,” Salvador Rodriguez reports for The Los Angeles Times.
“That’s a huge discount on the iPhone 5c, a $99 model that Apple introduced just three months ago,” Rodriguez reports. “The iPhone 5c has struggled to sell and Wal-Mart has been discounting it since it was released in September.”
MacDailyNews Take: Pure lie or pure ignorance. Zero proof, regardless. Directly opposite of factual reports:
• Apple’s flagship iPhone 5s passes 10% adoption; iPhone 5c also seeing strong uptake – December 9, 2013
• Apple’s new iPhone 5s and iPhone 5c selling well in India; outselling Samsung Galaxy S4, says retailer – November 26, 2013
• Wall Street Journal backpedals on iPhone 5c supply chain cuts story – October 17, 2013
It’s a loss leader, Sal. It’s a popular item sold at a loss to attract customers. Learn the concept before you commit any more “journalism,” dunce.
Walmart et al. used Apple’s iPhone 5 as a loss leader last year, too:
• Loss leader: Best Buy drops the price of iPhone 5c to $50 – October 4, 2013
• Best Buy complains to U.S. attorneys general, claims Walmart’s Christmas iPhone 5 loss leader cost it profits – January 4, 2013
• Walmart offering Apple iPhone 5 for $127, iPhone 4S for $47, iPad (4th gen.) for $399 – December 14, 2012
Were iPhone 5 sales “struggling?” No, Sal, they were not. There is quite a difference between discounted products and loss leaders.
According to CIRP, the iPhone 5c accounts for 27% of iPhone sales vs. 64% for iPhone 5s. Last year, also according to CIRP, the iPhone 4s captured 23% vs. 68% for iPhone 5. So, how, exactly, are sales of the 5c “struggling?”
No wonder birdcage liner like the LA Times are floundering. Contact: email@example.com
Also contact The Los Angeles Times’ Readers’ Representative Office about journalistic standards, practices and accuracy and demand a retraction: firstname.lastname@example.org
Dummy continues, “The iPhone 5s, also new this year, will be available for $127 with a two-year contract, down from its normal price of $199. The 16 GB iPad mini will be available at its normal price of $299 but will come with a $50 gift card. And finally, Wal-Mart will sell $30 Apple iTunes gift cards for $25.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Sarah” and “Lynn Weiler” for the heads up.]