“According to Best Buy, customers will get a $50 gift card with the phone and apply that to the $99.99 device, bringing the phone cost down to $50,” Stern reports. “Best Buy has offered similar deals on Samsung and Apple handsets before, but not on Apple’s latest iPhones.”
“When asked about the reasons for the price drops, Best Buy said it was intended to drive traffic to those specific products,” Stern reports. “‘We view ourselves as a company that offers consumers something they can’t get anywhere else — all the phones, all the plans, all the carriers — and look for any opportunity to delight our customers,’ read a statement by Shandra Tollefson, a Best Buy official.”
Read more in the full article here.
MacDailyNews Take: This will be a very effective loss leader for Best Buy.