“Apple will sell its two new tablet models — iPad Air and iPad mini with retina display — in India forRs 35,900 and Rs 28,900, respectively, starting December 7, the company’s distributor Ingram Micro said on Monday,” Writankar Mukherjee reports for The Economic Times. “A senior executive with an Apple trade partner in India said the US major has plans to run promotional activities around the new iPad models in India, including buyback schemes on old iPads and tablets, cash-back offer and EMI schemes, following the success of a similar strategy adopted for the iPhone in the country, the world’s fastest growing market for smartphones.”
“Another senior executive who also works at an Apple trade partner said the strategy is to expand distribution of iPads from just a handful of the Apple stores and large multi-brand retailers to the entire universe of cellphone retail stores where iPhones are sold,” Mukherjee reports. “‘In fact, Apple, with its distributors, is closely working with all the cellphone retailers to set up separate iPad corners wherever possible and is also appointing shop-floor promotional staff,’ he said.”
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